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Featured Story
Top 7 Social Media Strategies for Higher Education for Gen Z
Find out the latest social media strategies that are driving enrollment in today’s fast-paced, ever-changing landscape.
Advancement as a Revenue Driver: Strategies for Alumni Engagement
As higher ed marketers, we spend a lot of time focused on student recruitment and enrollment, and rightfully so. But what happens if we leave advancement out of the equation? What’s often overlooked is that advancement isn’t just a nice-to-have function for...
Harness the Power of Generative AI to Build Digital Watering Holes
By leveraging generative AI, institutions can engage students like never before in their digital watering hole. A "watering hole" refers to a space—physical or digital—where a target audience naturally gathers, engages, and shares information. In the context of...
Programmatic Advertising Tactics: Success Through Patience and Precision
In today’s hyper-competitive landscape, higher ed institutions need to better understand and implement a solid programmatic advertising strategy to reach their enrollment goals. Many higher ed marketers still rely on broad, outdated advertising tactics, leading to...
Aligning Marketing and Enrollment Teams for Maximum Impact
Aligning marketing and enrollment teams in your institution might seem like an impossible task. Marketing and enrollment teams can often seem like they’re working on two different planets! Marketers focus on branding, content, and outreach, while admissions is all...
More from the blog
More Than a Campus Logo: The Education Branding Process
Education branding is more an evolution than a one-time campaign. Here we unpack insights from one of America’s leading brand managers.
Donor-Centric Marketing: Ditch “We” for “You”
Donor-centric marketing will help your school build and retain relationships with your donors by making them the heroes through emotional storytelling.
Empathic Storytelling: Identifying Appropriate Content for Your Audience
Elevate your education brand through empathic storytelling! It all begins with knowing your audience—their hopes, fears, and desires.