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Featured Story
Should Your School Do a Tuition Reset?
Rising tuition costs are becoming more of a barrier to new students. Would a tuition reset be right for your school? Find out more.
Maximizing ROI with Student-Generated Content
Student-generated content gives higher ed marketers a cost effective way to achieve what traditional marketing can’t—an authentic look into campus life that builds trust, sparks connections, and ultimately drives enrollment. When current students take the reins, they...
Why Investing in Generative AI Training Is Critical for Higher Ed Marketing Teams
The era of artificial intelligence is here, and the need for generative AI training has never been greater for higher ed marketing teams. Attracting and recruiting prospective students in today’s higher education landscape is no small feat. With declining enrollment...
The Five Barriers to Effective Multicultural Marketing
Recent demographic shifts and an increasingly diverse higher education landscape mean that multicultural marketing is no longer a specialty—it’s a necessity. With the rapid growth of diverse populations, especially among Hispanic students and other multicultural...
Failing Forward: Higher Ed Marketing Innovation
While the idea of fully embracing higher ed marketing innovation can feel risky, the risk of staying the same is much greater. In today’s ever-changing higher education landscape, marketers face an uphill battle. Budgets are tight, resources are stretched thin, and...
More from the blog
5 Reasons You Should Be Using a Capital Campaign Microsite
Capital campaign microsites are a powerful tool you should be using to reach your campaign goal. Here’s why.
Targeted Digital Advertising: Captivating a Small Audience Over a Large Footprint
Looking for mission-fit students for your school over a large footprint? Targeted digital advertising is your cost-effective solution.
3 Questions Your Student-Centric Content Should Answer
Every prospective student wants answers to three fundamental questions when choosing their school: Will I fit in? Do they have my degree? And how much will I pay? You can give them the answers to those questions and more through student-centric content.