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Featured Story
Enrollment Innovation Before the Funnel: Reaching Students Where They Already Are
Discover how Houston Christian University uses enrollment innovation, digital high school billboards, and direct admission to reach students before the funnel.
How to Evaluate Fall Enrollment Results Through a Mission-Fit Lens
Knowing how to evaluate fall enrollment results requires more than comparing your final headcount with the goal in your enrollment plan. Once the fall class arrives, presidents, boards, and cabinet members naturally want to know whether the institution hit its number....
Trust in Higher Education Marketing: The New Enrollment Strategy
Trust in higher education marketing has always been essential to an effective enrollment marketing strategy, but today it must begin long before a prospective student is ready to apply. It has to begin much earlier. Prospective students are encountering colleges...
Beyond Email: How Peer-to-Peer Student Recruitment Builds Enrollment Confidence
Peer-to-peer student recruitment gives prospective students something even the most personalized enrollment email cannot provide: an honest account of what it feels like to belong at your institution. That distinction matters for enrollment teams under constant...
Build a Higher Education Press Release Strategy Like a Higher Ed Newsroom
A successful higher education press release strategy should operate like a higher ed newsroom, producing timely, human-centered stories that journalists can use and audiences will care about. Higher education communications teams have no shortage of stories. Every...
More from the blog
Why Your Mission-Fit College Website Should Filter Out Students Too
A mission fit college website attracts right-fit students, filters poor-fit leads, and supports stronger enrollment and retention.
Higher Ed Storytelling: How Presidential Video, AI, and Authentic Communication Bring Mission to Life
Higher ed storytelling is most effective when leaders use authentic communication, video, AI, and mission clarity to connect with students and campus communities.
Peer-Generated Content for Higher Ed: Why Students Trust Peers More Than Your Marketing
Peer-Generated Content for Higher Ed helps universities build trust through authentic student stories, TikTok, and campus life content.