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Featured Story
Mission, Rest, and Renewal: A Christmas Message for Higher Ed Marketers
A Christmas message for higher ed marketers: Find permission to rest, renew your spirit, and realign with your mission this holiday season.
Decoding GEO: What It Is and Why It Should Be In Your Marketing Strategy
Have you heard of Generative Engine Optimization (GEO)? It’s an evolution of SEO that simply can’t be ignored as you prepare your higher ed websites for generation Alpha. The key to SEO–or Search Engine Optimization–is understanding the mechanics of search engines...
Private College Branding Strategy: Standing Out in a Crowded Market
One of the most effective skills for enrollment marketing success is developing a robust private college branding strategy. I talk with presidents and marketing VPs at private institutions every week, and I hear the same frustration again and again: "We are the...
One Brand, Many Audiences: Higher Ed Brand Stewardship Across Diverse Divisions
Higher ed brand stewardship becomes significantly more complex when an institution must unify its mission and identity across multiple divisions, audiences, and communication channels. For example, what happens when your brand spans higher education, radio,...
The AI Marketing Readiness Checklist for Small Colleges
An AI marketing readiness checklist helps small colleges evaluate their goals, data systems, team capabilities, and tool strategies before integrating AI into their marketing workflows. By now, we’ve all heard that “AI is the future!” To me, there’s no doubt that this...
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How AI is Changing Higher Ed Email Marketing
AI is transforming higher ed email marketing. Learn how universities can use AI to personalize, automate, and improve email engagement.
Boosting Enrollment through Cross-Departmental Collaboration
Boost enrollment with cross-departmental collaboration—align marketing, admissions, & IT to create a seamless student recruitment strategy.
How a University Revenue Strategy Balances Enrollment and Financial Sustainability
Discover how universities can achieve sustainable enrollment growth with a strong university revenue strategy while balancing budgets and maximizing ROI.