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Featured Story
Future-Ready Marketing Skills Your Higher Ed Team Needs to Cultivate Now
Build your marketing team with these future-ready marketing skills they need to stay effective amid AI, enrollment decline, and student diversity.
Audience-Centric Marketing: Marketing in Service of Your Audience
What if I told you that you could improve your enrollment marketing results without spending a single dime by pivoting to audience-centric marketing? It’s true. While easy to understand, audience-centric marketing is a surprisingly powerful strategy. Perhaps one...
How to Appear on Google’s AI Search: A GEO Strategy for Colleges and Universities
If your college wants to stay visible on Google’s AI Search, you can no longer treat Google like it’s just a list of hyperlinks. Search is changing fast. Google’s new AI Mode is no longer just surfacing ranked pages. Instead, it’s delivering conversational answers...
Higher Ed Rebranding: Mission University’s Bold Transformation Story
If you’ve ever walked your campus quad and felt the pull between tradition and the call for innovation, you already understand the challenge of higher ed rebranding. You’ll connect deeply with what Dr. Mark Milioni is leading at Mission University. Formerly known as...
How to Design a Mission-Fit Student Recruitment Strategy for Long-Term Success
Every college needs a mission-fit student recruitment strategy—especially now, as enrollment pressures grow and student expectations shift. If you're like many higher ed marketers I speak with, you're feeling the strain. You're juggling tighter budgets, shrinking...
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10 Top AI Tools for Higher Ed Marketing
Discover the top AI tools transforming higher ed marketing! These are my personal favorites that can help you streamline tasks and boost creativity.
One-of-a-Kind: Marketing the Uniqueness of Your School
The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content.
15 More Gen Z Swag Ideas For Your Students
Fifteen ideas to help you create eye catching swag that resonates with Gen Z.