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Featured Story
10 Alumni Engagement Ideas to Support Your Enrollment Goals
Discover 10 actionable alumni engagement ideas that can strengthen your enrollment strategy and turn graduates into powerful brand advocates.
How to Market to First-Generation Hispanic Students
There is an incredible opportunity coming for higher ed marketers to serve a burgeoning audience of first-generation Hispanic students. There is little we can do about the numerous factors making up the looming enrollment cliff. Continuing effects from the COVID-19...
How to Use AI for Content Marketing in Higher Education
How to use AI for content marketing is one of the most important questions facing higher education marketers today. As generative AI tools reshape how content is created, discovered, and consumed, institutions must decide whether to resist the change—or learn to lead...
Using Storytelling in Higher Education Marketing to Drive Enrollment
In higher education marketing, we often talk about tools, tactics, and trends, but we cannot forget about storytelling in higher education marketing. But behind the scenes of successful enrollment campaigns lies something deeper—narrative. In this episode of The...
Guerrilla Marketing in Higher Education That Actually Works
If you're exploring guerrilla marketing in higher education, here’s the good news—you don’t need a massive budget to make a meaningful impact. With the right idea and a willingness to engage students where they already are, even sidewalk chalk can move the needle. As...
More from the blog
Should You Create an In-house Agency with Your Higher Ed Marketing Team?
Thinking about creating your own in-house agency for your institution? Learn from Purdue’s experience and make the right decision!
5 Strategies to Connect to Gen Z Prospective Students: New Gallup Poll
New insights from a Gallup poll on Gen Z prospective students! Learn how to connect with this generation with these 5 key strategies.
Intentional Branding: A Messaging Strategy That Resonates
Discover how Cedarville University stands out by focusing on intentional branding. Learn how to build and sustain a powerful brand.