Featured Story
Beyond the Funnel: Understanding the Enrollment Ecosystem
Meet the evolving needs of today’s students by exploring the transformative concept of the enrollment ecosystem in our latest blog.
3 Reasons Why You Should Expand Your Team through Influencer Marketing
Influencer marketing is a promising strategy that allows you to leverage the social currency – the influence – of content creators to boost your brand authority. But it doesn’t come without risk. And it doesn’t come without a sizable investment of time, money, and...
Navigating Change in Technology with Emotional Intelligence
With the massive challenges in higher education, marketers can only thrive by navigating change in technology with emotional intelligence. Higher education tends to move slowly, and with everything around us evolving quickly, we need to approach change as a team....
The Future of SEO in the Age of AI
Gone are the days when optimizing for search engines was primarily about mastering keywords and meta tags. With the age of AI knocking at our door, the future of SEO is rapidly changing. Today, tools like Perplexity.ai and Google Gemini mean users no longer have to...
From Accessibility to AI: The Changing Contours of Online Learning
Online learning platforms are a growing phenomenon. What began relatively recently with just a few players in the field is now a burgeoning business, and is often a key element of a school’s drawing power. Sarah McMaster is the Executive Director of Marketing &...
More from the blog
The AI Toolbox That Won’t Let You Get Left Behind
Check out our recommended AI toolbox to help you stay on top of the little things so you can focus on the big things.
Website Optimization: Creating a Student-Centric Website
Student-centric websites lead to greater engagement and enrollment success. Learn how student-centric websites can boost your marketing.
Behind the Numbers: U.S. News & World Report Best Colleges Rankings
How much do the U.S. News & World Report Best Colleges Rankings matter? Find out more about these influential rankings.