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Featured Story
7 Strategies for Marketing Faith-Based Schools (Large Budget Not Required)
Got more passion in your heart than money in your wallet? Here are 7 Strategies to marketing faith-based schools, no matter what your budget is.
The 5 Elements of an Effective Fundraising Case Statement
If not brothers, fundraising and marketing are close cousins. Quite often, higher ed marketers are called on to help with the fundraising case statement and messaging. Throughout my career in higher ed marketing, I’ve been brought in to help raise annual funds, serve...
The 5 Areas of Professional Development with the Highest ROI for Higher Ed Marketing Teams
The idea of professional development is not a new concept, but sometimes it’s hard to see the connection between spending time in training and concrete marketing results. But I have seen the growth in marketing results that comes directly from the professional...
How Higher Ed Leaders Can Build Transformational Brands
Cultivating a transformational brand is essential for colleges and universities to stand out in today’s increasingly competitive higher education landscape. A strong, transformational brand does more than attract prospective students; it creates a lasting emotional...
Implementing Generative AI in Higher Education
Despite being one of the most transformative technologies of our time, implementing generative AI in higher education has been met with both excitement and apprehension. For many institutions, embracing AI technology feels daunting, not simply because of its...
More from the blog
Is Big Data Okay in Higher Ed Marketing?
Big data has worked for a lot of fast-growing brands to guide marketing messaging and decisions. But is it okay for higher ed marketers?
Staying Ahead of the Next Big Thing in Higher Ed Marketing
It’s not so much what that next big thing is that matters. It’s how you use it.
How to Be Irresistible: Demonstrating the Benefits of College in Enrollment Marketing
For many students, the benefits of college aren’t as obvious as they used to be. Here’s how to make your school irresistible to them again.