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Featured Story
The Ethical Use of AI in Enrollment: How Higher Ed Can Balance Technology and Trust
Discover how to apply the ethical use of AI in enrollment to build authentic, human-centered connections in higher education.
Faith‑Based College Branding: Building Trust in a Skeptical Market
Faith-based college branding begins with a question that many Christian institutions are feeling more urgently than ever: how do we earn the trust of students and families who are increasingly skeptical of the value of higher education? Prospective students are...
Creative Recruitment Ideas for Colleges: How Emmaus University Makes Big Moves on a Small Budget
Creative recruitment ideas for colleges aren’t just for the big-name institutions with massive marketing departments. In fact, some of the most impactful and innovative strategies are coming from smaller schools working with lean budgets. In many cases, lean budgets...
AI and Authenticity: How Colleges Can Use Technology Without Losing Their Voice
AI and authenticity are top of mind for higher ed marketers today. And it’s no wonder. In an age where artificial intelligence can generate entire campaigns in seconds, the pressure to “keep up” can feel overwhelming, especially for small college marketing teams...
Trust, Vision, Change: Mastering Higher Ed Change Management
Budget cuts, enrollment declines, and rising expectations have made higher ed change management a non-negotiable skill for today’s enrollment and marketing leaders. From shifting demographics to evolving technology and institutional culture, managing change has become...
More from the blog
How to Leverage Student-Produced, Authentic Content
Students and the content they create can be tremendous assets for content marketing. Authentic content may require some sacrifice of production quality, but it can be worth it in the end.
How to Create a Social Media Strategy That Actually Drives Enrollment
Create a social media strategy that drives enrollment and awareness with clear steps and practical tools for small colleges.
Getting Students Involved in Enrollment Marketing
Getting students involved in enrollment marketing not only multiplies content production, it can improve your storytelling.