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Featured Story
Why You Should Create Semantically Rich Content
Semantically rich content keeps website visitors engaged for longer and improves your SEO. Here are my key tips on how to make this content shine!
Unlock The Power of Continuous Learning
If there’s anything constant about higher ed marketing, it’s change! And that means that continuous learning needs to be a constant priority for our marketing teams. Social media algorithms shift without notice, new social media platforms rise in prominence, and...
AI Watch: 3 Tactical AI Trends in Higher Ed Marketing You Can’t Ignore
Staying ahead of the rapidly shifting AI trends in higher ed is no longer just about adopting new tools; it is about building the capacity to meet students where they are. In our previous post, Marketing Trends in Higher Education, we explored the massive cultural...
Case Study: How Universities Use Generative AI
When exploring how universities use generative AI in their marketing efforts, Point Loma Nazarene University (PLNU) offers a standout example of thoughtful adoption and real-world integration. Rather than chasing trends or launching flashy tools, PLNU’s approach is...
Mission, Rest, and Renewal: A Christmas Message for Higher Ed Marketers
As we approach the end of a long, often frantic semester, this Christmas message for higher ed marketers is one of gratitude and necessary reflection. If you are like the teams I talk to every day, you are tired. You have navigated the enrollment cliff. You have...
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The Higher Ed Turnaround Strategy Behind Friends University’s Comeback
Discover how Friends University used AI, personas, and values-driven leadership in a higher ed turnaround strategy that reignited mission and enrollment.
How to Create a Generative AI Playbook for Small College Marketing Teams
Build smarter campaigns with this generative AI playbook for small college marketing—tools, workflows, and staff training that actually work.
How Ivy Tech Built a Multi-Campus Brand Strategy That Works
Learn how Ivy Tech uses a multi-campus brand strategy to align 19 campuses with trust, research, and innovation.