by Bart Caylor | Jan 13, 2020 | Enrollment, Blog, Featured
The near future shows an increase in declining enrollment. But there is hope – if you’ve got a solid enrollment marketing strategy in place. Here is an umbrella for rainy days ahead. What I’ve been reading lately doesn’t bode well for private colleges and...
by Bart Caylor | Nov 11, 2019 | Marketing Strategies, Blog, Featured
Every day, marketing AI becomes more of a viable option for enrollment marketers. See how you could start using marketing AI to improve your enrollment… and how not to. When we talk about artificial intelligence, we normally think of a technology of the future. But...
by Bart Caylor | Apr 30, 2018 | Marketing Strategies, Uncategorized, Websites, Enrollment, School Websites
Today’s post is guest written by Angelo Otterbein, Chief Innovation Officer at Finalsite. Angelo graduated valedictorian from St. Paul’s School in Baltimore, MD and from Princeton University. Despite getting his degree in creative writing and English Literature,...
by Bart Caylor | Mar 8, 2016 | Future of Higher Ed, Generation Z, Ideas, Print Media, School Websites, Higher Ed Marketing, Featured, Blog, content marketing
Marketing Personalization. Welcome to the Future. I finally got around to watching Minority Report this weekend. I don’t know how I missed it in 2002. I enjoyed the screen adaptation of Phillip Dick’s rendition of the future in the sci-fi movies starring...
by Bart Caylor | Feb 8, 2016 | School Websites, Higher Ed Marketing, Featured, Blog, content marketing, Ideas, social media, Future of Higher Ed, Generation Z
Education Marketing Trends to Watch in 2016. Part 2: Video Content Marketing Trends In last week’s post, I started the series “Education Marketing Trends to Watch in 2016” by establishing my history as predictor and providing an outline of how...
