AR and VR Technology Is the Next Wave in Enrollment Marketing

AR and VR Technology Is the Next Wave in Enrollment Marketing

You might be on the fence about the Metaverse, but AR and VR technology will be the next big thing in enrollment marketing. There’s no doubt it’s coming. Here’s why. It’s possible you watched Zuckerberg’s keynote speech introducing Meta (formerly Facebook) and...
How the Metaverse Will Change Enrollment Marketing

How the Metaverse Will Change Enrollment Marketing

Possibly the biggest innovation since the Internet will be the Metaverse. This next step in our technological evolution has big implications for education marketing. Technology and education have always gone hand in hand, and education marketing is always evolving...
5 Ground Rules for Successful TikTok Marketing

5 Ground Rules for Successful TikTok Marketing

If you’re considering jumping 100% into TikTok marketing, you’ll need to understand some of the ground rules. Here are my top 5 ground rules for successful TikTok marketing in higher education. Social media is a vast and dynamic marketing field that, for some, is...
What Does the “Gig Economy” Mean for Enrollment Marketing?

What Does the “Gig Economy” Mean for Enrollment Marketing?

In the last thirty years, there’s been a gigantic change in the way people work – the “gig economy.” Despite the challenges it brings, there are a lot of advantages for enrollment marketers. At its core, enrollment marketing is the process that education institutions...