by Bart Caylor | Dec 29, 2025 | Marketing Trends, Featured, Future of Higher Ed, Tools, Leveraging AI
Staying ahead of the rapidly shifting AI trends in higher ed is no longer just about adopting new tools; it is about building the capacity to meet students where they are. In our previous post, Marketing Trends in Higher Education, we explored the massive cultural...
by Bart Caylor | Nov 27, 2023 | Branding, Marketing Strategies, Blog, Featured, Higher Ed Marketing
A partnership with a higher ed marketing agency could be the difference maker in the future outlook of your college or university. How so? Well, let’s check the numbers. In 2019, American higher ed institutions collectively spent $2.2 billion on marketing, and it’s...
by Bart Caylor | Sep 4, 2023 | Marketing Trends, Blog, Featured, Future of Higher Ed, Tools, Marketing Strategies
I’ve been in the marketing space since 1987, and I’ve seen new tech come and go, but nothing has grabbed my attention like generative AI since the internet’s early emergence. Frankly, it’s astonishing that we’re only months removed from the pandemic, yet we’re...
by Bart Caylor | Nov 21, 2022 | Blog, Featured, Higher Ed Marketing, Future of Higher Ed, Strategies
Nontraditional online students have become a significant demographic in higher education, and their growing numbers show no sign of slowing down. In 2020, roughly 5.4 million college and university students enrolled in at least one online course. And while enrollment...
by Bart Caylor | Sep 19, 2022 | Marketing Trends, Blog, Featured, Higher Ed Marketing, Marketing Strategies
Is centralizing marketing at your college or university the right move? It’s an age-old question that surely keeps administrators of up-and-coming schools awake at night. After all, centralized marketing is trending upward cross-industry. According to a 2020 survey of...
