trends Archives | Caylor Solutions

What Does the “Gig Economy” Mean for Enrollment Marketing?

by Bart Caylor | Jan 20, 2020 | Blog, Enrollment, Featured

In the last thirty years, there’s been a gigantic change in the way people work – the “gig economy.” Despite the challenges it brings, there are a lot of advantages for enrollment marketers. At its core, enrollment marketing is the process that education institutions...

Hope During Days of Declining Enrollment

by Bart Caylor | Jan 13, 2020 | Blog, Enrollment, Featured

The near future shows an increase in declining enrollment. But there is hope – if you’ve got a solid enrollment marketing strategy in place. Here is an umbrella for rainy days ahead. What I’ve been reading lately doesn’t bode well for private colleges and...

5 Easy Ways to use Marketing AI for Enrollment Marketers

by Bart Caylor | Nov 11, 2019 | Blog, Featured, Marketing Strategies

Every day, marketing AI becomes more of a viable option for enrollment marketers. See how you could start using marketing AI to improve your enrollment… and how not to. When we talk about artificial intelligence, we normally think of a technology of the future. But...

10 Common Topics We’ve Seen In Hundreds Of Website Audits

by Bart Caylor | Apr 30, 2018 | Enrollment, Marketing Strategies, School Websites, Uncategorized, Websites

Today’s post is guest written by Angelo Otterbein, Chief Innovation Officer at Finalsite. Angelo graduated valedictorian from St. Paul’s School in Baltimore, MD and from Princeton University. Despite getting his degree in creative writing and English Literature,...

Marketing Personalization: #4 in the Our Series of 2016 Education Marketing Trends

by Bart Caylor | Mar 8, 2016 | Blog, content marketing, Featured, Future of Higher Ed, Generation Z, Higher Ed Marketing, Ideas, Print Media, School Websites

Marketing Personalization. Welcome to the Future. I finally got around to watching Minority Report this weekend. I don’t know how I missed it in 2002. I enjoyed the screen adaptation of Phillip Dick’s rendition of the future in the sci-fi movies starring...