by Bart Caylor | Sep 19, 2022 | Blog, Featured, Higher Ed Marketing, Marketing Strategies, Marketing Trends
Is centralizing marketing at your college or university the right move? It’s an age-old question that surely keeps administrators of up-and-coming schools awake at night. After all, centralized marketing is trending upward cross-industry. According to a 2020 survey of...
by Bart Caylor | Jun 27, 2022 | Blog, Featured, Generation Z, Higher Ed Marketing, Marketing Trends, social media
As we near the halfway point of 2022, the popularity of social media shows no signs of slowing down. Yet, these digital watering holes are constantly shifting as different demographics flock to specific platforms (or start to abandon others). Here are five trends your...
by Bart Caylor | Dec 13, 2021 | Blog, Featured, Future of Higher Ed, Higher Ed Marketing, Marketing Trends
You might be on the fence about the Metaverse, but AR and VR technology will be the next big thing in enrollment marketing. There’s no doubt it’s coming. Here’s why. It’s possible you watched Zuckerberg’s keynote speech introducing Meta (formerly Facebook) and...
by Bart Caylor | Dec 6, 2021 | Blog, Featured, Marketing Trends, Strategies
Possibly the biggest innovation since the Internet will be the Metaverse. This next step in our technological evolution has big implications for education marketing. Technology and education have always gone hand in hand, and education marketing is always evolving...
by Bart Caylor | Sep 6, 2021 | Blog, Featured, Marketing Strategies, Marketing Trends, social media
If you’re considering jumping 100% into TikTok marketing, you’ll need to understand some of the ground rules. Here are my top 5 ground rules for successful TikTok marketing in higher education. Social media is a vast and dynamic marketing field that, for some, is...
