Alumni Magazines as a Key Part of Alumni Communications

Alumni Magazines as a Key Part of Alumni Communications

The shift towards digital platforms has led many universities to reconsider the role of traditional print alumni magazines.  Concerns over costs, changing audience preferences, and the effectiveness of digital media have raised questions about the viability of print...
Alumni Newsletters: How Consistent Content Can Save Your Budget

Alumni Newsletters: How Consistent Content Can Save Your Budget

Alumni newsletters can be one of your school’s most effective marketing resources. A well-crafted, consistent newsletter helps you maintain an open line of communication with your former students long after they’ve graduated. Through compelling storytelling, you can...
6 Reasons Why Direct Mail Is the “New” Secret Sauce in Enrollment Marketing

6 Reasons Why Direct Mail Is the “New” Secret Sauce in Enrollment Marketing

Since direct mail has been around since the dark ages, I wouldn’t blame you if you weren’t super excited about it these days. Digital marketing tools tend to be front and center in strategic planning for good reason. They’re agile, trackable, and target prospects...

Printed Instagram: The Olivet Viewbook

Colleges, universities and private K12 schools typically use a viewbook as the main printed marketing piece. In this video, I highlight a viewbook I received from Olivet Nazarene University – it’s the perfect example of what should be done to attract...
Should Higher Ed Marketers Use QR Codes?

Should Higher Ed Marketers Use QR Codes?

QR codes are growing in popularity. But should higher ed marketers use QR codes in their marketing strategies? I definitely think so. Here’s why. Like barcodes, QR codes are symbols that convey information to computers visually. And like a barcode, QR codes require an...