Alumni Newsletters: How Consistent Content Can Save Your Budget

by Bart Caylor | Jan 23, 2023 | Print Media, Advancement, Email Marketing, Marketing Budgets, Blog, Featured

Alumni newsletters can be one of your school’s most effective marketing resources. A well-crafted, consistent newsletter helps you maintain an open line of communication with your former students long after they’ve graduated. Through compelling storytelling, you can...

6 Reasons Why Direct Mail Is the “New” Secret Sauce in Enrollment Marketing

by Bart Caylor | Sep 20, 2021 | Inbound Marketing, Marketing Trends, Marketing Campaigns, Blog, Featured, Higher Ed Marketing, Print Media, Marketing Strategies

Since direct mail has been around since the dark ages, I wouldn’t blame you if you weren’t super excited about it these days. Digital marketing tools tend to be front and center in strategic planning for good reason. They’re agile, trackable, and target prospects...

Printed Instagram: The Olivet Viewbook

by Bart Caylor | Nov 28, 2018 | Marketing Trends, Blog, Featured, Higher Ed Marketing, Print Media, Ideas, Marketing Strategies

Colleges, universities and private K12 schools typically use a viewbook as the main printed marketing piece. In this video, I highlight a viewbook I received from Olivet Nazarene University – it’s the perfect example of what should be done to attract...

Should Higher Ed Marketers Use QR Codes?

by Bart Caylor | Nov 5, 2018 | content marketing, Blog, Featured, Higher Ed Marketing, Marketing Strategies

QR codes are growing in popularity. But should higher ed marketers use QR codes in their marketing strategies? I definitely think so. Here’s why. Like barcodes, QR codes are symbols that convey information to computers visually. And like a barcode, QR codes require an...

Higher Ed Fundraising Appeal Letter Checklist

by Bart Caylor | Oct 23, 2017 | Blog, Featured, Print Media

It’s year-end fundraising season! A time when higher education marketers and development officers work hand in hand to inspire donors and alumni to give generously. As you work on your fundraising appeal letter, refer to this helpful checklist to make sure your letter...