print marketing Archives | Caylor Solutions

Printed Instagram: The Olivet Viewbook

by Bart Caylor | Nov 28, 2018 | Blog, Featured, Higher Ed Marketing, Ideas, Marketing Strategies, Marketing Trends, Print Media

Colleges, universities and private K12 schools typically use a viewbook as the main printed marketing piece. In this video, I highlight a viewbook I received from Olivet Nazarene University – it’s the perfect example of what should be done to attract...

Should Higher Ed Marketers Use QR Codes?

by Bart Caylor | Nov 5, 2018 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies

QR codes are growing in popularity. But should higher ed marketers use QR codes in their marketing strategies? I definitely think so. Here’s why. Like barcodes, QR codes are symbols that convey information to computers visually. And like a barcode, QR codes require an...

Higher Ed Fundraising Appeal Letter Checklist

by Bart Caylor | Oct 23, 2017 | Blog, Featured, Print Media

It’s year-end fundraising season! A time when higher education marketers and development officers work hand in hand to inspire donors and alumni to give generously. As you work on your fundraising appeal letter, refer to this helpful checklist to make sure your letter...

Stand Out from the Crowd in Your Education Marketing

by Bart Caylor | Apr 19, 2016 | Blog, content marketing, Featured, Future of Higher Ed, Higher Ed Marketing, Ideas, Print Media

To Be Outstanding, You Have to Think More. To stand out in any field, you have to understand the context. In education marketing, the context is to segment, be relevant, and anticipate the questions to provide the answers. Your goal as a marketer is to remove the...

Automate Your Marketing: 2016 Trends Part 5

by Bart Caylor | Mar 15, 2016 | Blog, content marketing, Featured, Future of Higher Ed, Higher Ed Marketing, Ideas, Print Media, School Websites, social media

Automate Your Marketing For Efficiency and Effectiveness Marketing automation. It’s one of those phrases we hear but may not know. In today’s fast-paced, always-on world, time can be wasted by doing everything manually. By putting some of your marketing on...