In a competitive higher ed market that shows no signs of cooling off, a fractional CMO can be a game-changer in your school’s marketing efforts. But how can you know if one can help your college or university with your enrollment marketing strategy? You Might Need an...
Viable lead generation content is an essential component of your school’s enrollment marketing strategy. Prospective students who follow social media or SEO breadcrumbs to one of your landing pages are looking for answers, and it should be your marketing team’s top...
As higher ed marketers, we’re familiar with the idea that prospective students move through a journey of several stages on their way to matriculation. Keeping this journey in mind helps us to reach the right person at the right time with the most relevant...
Content marketing is the most powerful tool you have for attracting right-fit students to your college or university. The basic idea for this kind of marketing is simple: create content that provides value to your audience while building trust and authority. As they...
Since the pandemic, I’ve heard a lot of chatter about the impending “enrollment cliff.” Prevailing projections imply that higher ed institutions will see a significant decline in new students after 2025. So what’s the worst-case scenario for enrollment marketing...
