by Bart Caylor | Mar 20, 2023 | Enrollment, Blog, Featured, Future of Higher Ed, Strategies
Since the pandemic, I’ve heard a lot of chatter about the impending “enrollment cliff.” Prevailing projections imply that higher ed institutions will see a significant decline in new students after 2025. So what’s the worst-case scenario for enrollment marketing...
by Bart Caylor | Jan 16, 2023 | Higher Ed Marketing, Enrollment, Blog, Featured, Generation Z
Knowing your audience is the key to crafting messaging that connects. Here are some characteristics of Gen Z along with some implications for your marketing strategy. When you work in admissions, you face many pressures. You likely have a full list of urgent tasks...
by Bart Caylor | Jan 2, 2023 | Blog, Featured, Higher Ed Marketing
It’s more important than ever for colleges, universities and private K-12 schools to understand their unique selling proposition, or USP. How well can your team articulate yours? Whether they’re directly involved in recruiting, fundraising, advertising, or other...
by Bart Caylor | Dec 5, 2022 | Higher Ed Marketing, Books, Featured, Branding, Blog
If you’ve swiped through TikTok more than a few times, you’re probably aware of the Savannah Bananas, a wacky, fun-loving baseball club out of Georgia. This entertaining bunch of (legitimate) ball players incorporates hilarious antics into each game. And the goofiness...
by Bart Caylor | Nov 21, 2022 | Blog, Featured, Higher Ed Marketing, Future of Higher Ed, Strategies
Nontraditional online students have become a significant demographic in higher education, and their growing numbers show no sign of slowing down. In 2020, roughly 5.4 million college and university students enrolled in at least one online course. And while enrollment...
