Harnessing Change To Achieve Sustainable Enrollment Marketing

Harnessing Change To Achieve Sustainable Enrollment Marketing

“The only thing that is constant in this world is change.” That old saying has always been true, but the rate of change that we are experiencing today is truly unprecedented.  In the digital world, the tools that are available to reach our audiences seem...
How to Scale a Higher-Ed Marketing Strategy: 5 Questions to Bring Clarity

How to Scale a Higher-Ed Marketing Strategy: 5 Questions to Bring Clarity

As a higher-ed marketing professional, you probably feel constant pressure to do more.  The reason is simple. Your school could always use more students than are currently enrolling, and you are aware of all those you could reach if only you could expand your...
7 Essential Elements of an Education Marketing Plan

7 Essential Elements of an Education Marketing Plan

If you’re in higher ed marketing, chances are you’re busy. There are so many marketing channels to attend to and never quite enough resources to get it all done.  That makes it all the more important to spend the resources you do have on the right activities with the...
3 Pillars of a Basic Digital Marketing Strategy for Higher Ed

3 Pillars of a Basic Digital Marketing Strategy for Higher Ed

The higher education landscape is rapidly changing, with competition getting stronger for a dwindling number of potential students, even before we hit the expected “demographic cliff.” Here are the three parts of your digital marketing strategy to prioritize to reach...
Indiana University Strategies to Retain Students

Indiana University Strategies to Retain Students

Even at a small college, the risk of becoming siloed is high. It’s crucial to emphasize clarity of vision so that all the teams can produce successful strategies to retain students. Keeping everyone on message is a big challenge for higher ed marketing teams. It may...