How to Make Marketing Plan Revisions
When’s the last time you revised your marketing plan? Here are some helpful thoughts to optimize your marketing plan revisions for higher enrollment results. Every marketing plan comes with an expiration date. Unfortunately, the last thing anyone wants to do after...
Content Strategies for Nontraditional Students
Adult students have so much to offer for your classes, faculty, and campus life! Let’s dive into content strategies for nontraditional students that will draw them to your school. Enrollment marketers have always marketed to adult students returning to college, but...
Marketing to Multiple Generations
With every generation, education marketers must consider changes in culture. Especially when marketing to multiple generations, you’ve got to mark the cultural differences well. For years, Millennials have dominated the minds and strategies of education and enrollment...
Audience-Centric Enrollment Marketing
Have you heard of being audience-centric? If not, it’s time to talk about audience-centric enrollment marketing so you know how much of this growing philosophy to integrate into your marketing. Lately, I’ve been reading about a growing conversation around...
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