While it seems to be on the wish list of lots of higher ed marketers, I believe video storytelling would fit better on the “must have” list. Right now, there are a lot of options out there for someone looking for an education. They could go right into the industry...
In the ever-evolving landscape of higher education marketing, marketing to generation alpha and their influencers is crucial. Different generations are beginning to have an increase in educational influence. This creates quite a complicated mix of target audiences...
The educational landscape is rapidly changing, and it’s crucial for colleges and universities to keep up by shifting their focus towards non-traditional students. This diverse group includes working adults, parents, and those jumping back into education later in...
AI in higher education is transforming the industry. From this point on, the game has irrevocably changed. Artificial intelligence is reshaping how institutions engage with students, design curricula, and manage administrative tasks. At this moment, we are living in...
Rather than imagining your comm flow as a funnel, it can be helpful to think about it more as an enrollment ecosystem. In today’s rapidly evolving academic landscape, traditional enrollment funnels struggle to meet the complex needs of prospective students. ...
With the massive challenges in higher education, marketers can only thrive by navigating change in technology with emotional intelligence. Higher education tends to move slowly, and with everything around us evolving quickly, we need to approach change as a team....
