by Bart Caylor | Mar 6, 2025 | Enrollment, Featured, Higher Ed Marketing, Podcast, Teams
The first 90 days as a CMO are always a challenge. The expectations are high, the learning curve is steep, and the pressure to make an immediate impact can feel overwhelming. But success in the first 90 days as a CMO doesn’t come from making big, sweeping changes....
by Bart Caylor | Feb 27, 2025 | Tools, Enrollment, Featured, Ideas, Strategies, Podcast, Recruiting, Leveraging AI
Higher education is facing enrollment challenges, but Defiance College is proving that bold, data-driven enrollment growth strategies can reverse declining numbers. With small colleges struggling to attract students, institutions must adopt new, innovative approaches...
by Bart Caylor | Feb 13, 2025 | Featured, Strategies, Podcast, social media, Branding
Higher education marketing is both an art and a science, and organic social media plays a crucial role in helping institutions connect with their audiences. Unlike paid advertising, organic strategies rely on authenticity, engagement, and strategic planning to build a...
by Bart Caylor | Jan 30, 2025 | Featured, Higher Ed Marketing, Strategies, Podcast, Recruiting
When crafting their strategies, higher education marketers often focus on the student experience at the detriment of the parent perspective in college admissions. After all, students are the ones selecting their future school, and their preferences drive many...
by Bart Caylor | Jan 23, 2025 | Branding, Featured, Strategies, Podcast
Community college marketing strategies require creativity, empathy, and a focus on building authentic connections. Unlike their four-year counterparts, community colleges often face deeply ingrained misconceptions about their value and purpose. Some perceive these...
by Bart Caylor | Jan 16, 2025 | Featured, Ideas, Future of Higher Ed, Podcast, Marketing Trends
In today’s rapidly evolving educational landscape, the need for innovation in online education has never been more critical. Traditional colleges and universities are facing unprecedented challenges from alternative forms of education such as bootcamps, online...
