by Bart Caylor | Sep 26, 2024 | Featured, Ideas, Strategies, Podcast, Tools, Recruiting
Admitted student research is a powerful yet underutilized tool in higher education marketing. By surveying your attending students, as well as students who decided to go elsewhere, you can give your admissions team additional data to help streamline their processes. ...
by Bart Caylor | Sep 19, 2024 | Strategies, Fundraising Advancement, Featured, Ideas, Advancement, Podcast
There are many reasons why higher education institutions should create relationships with corporate partners. As higher education marketers, we’re tasked with more than just boosting enrollment numbers—we’re shaping the future workforce. One of the most pressing...
by Bart Caylor | Sep 5, 2024 | Featured, Ideas, Strategies, Podcast, Recruiting, Enrollment
To nail that all-important first impression every time, you’re going to need a campus hospitality strategy. A well-executed hospitality plan ensures that everyone on campus, from faculty and staff to students, delivers a consistently warm and welcoming experience. ...
by Bart Caylor | Aug 22, 2024 | Marketing Strategies, Marketing Trends, Featured, Ideas, Strategies, Generation Z, Email Marketing, Podcast
Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and...
by Bart Caylor | Aug 8, 2024 | Featured, Ideas, Podcast, Teams
One pressing challenge we face as higher ed marketers is the lack of team integration and diversity within our departments. When our marketing teams are not fully integrated and fail to reflect a diversity of cultures, backgrounds, and perspectives, we find ourselves...
by Bart Caylor | Jul 29, 2024 | Featured, Ideas, Strategies, Marketing Strategies
Implementing an audience-centric marketing plan requires a strategic approach that places the prospective student at the heart of all your marketing efforts. As we discussed in an earlier blog post, audience-centric content is not only a smart approach to content...
