15 More Gen Z Swag Ideas For Your Students

by Bart Caylor | Jan 6, 2025 | Featured, Ideas, Generation Z, Marketing Strategies

Catching the attention of Gen Z, known for their 8 second attention span, is more crucial than ever.  This generation is digitally savvy and socially conscious. They want more than just products; they want experiences, and they want to know your values resonate with...

The 5 Areas of Professional Development with the Highest ROI for Higher Ed Marketing Teams

by Bart Caylor | Dec 16, 2024 | Featured, Ideas, Future of Higher Ed, Teams

The idea of professional development is not a new concept, but sometimes it’s hard to see the connection between spending time in training and concrete marketing results.  But I have seen the growth in marketing results that comes directly from the professional...

Should Your School Do a Tuition Reset?

by Bart Caylor | Dec 5, 2024 | Featured, Ideas, Strategies, Podcast

As many colleges and universities face declining enrollment, rising tuition costs, and greater competition, more of them are considering drastic measures like a tuition reset.  But enrollment management has become an increasingly complex challenge.  Institutions must...

Leadership in Higher Education During Times of Change

by Bart Caylor | Nov 14, 2024 | Featured, Ideas, Future of Higher Ed, Strategies, Podcast, Teams, Leveraging AI

If there is anything I know for sure, leadership in higher education is more critical than ever.  Colleges and universities are facing new challenges from every angle: shifting student demographics, digital learning transformations, evolving workforce needs, and a...

Should You Create an In-house Agency with Your Higher Ed Marketing Team?

by Bart Caylor | Oct 24, 2024 | Featured, Ideas, Strategies, Podcast, Teams

In a bold move, Purdue University has restructured its marketing department into an in-house agency, now known as Purdue Brand Studio.  This strategic transformation aims to elevate the university’s storytelling capabilities and align creative efforts with...

Aligning Marketing and Enrollment Teams for Maximum Impact

by Bart Caylor | Sep 30, 2024 | Featured, Ideas, Strategies, Teams

Aligning marketing and enrollment teams in your institution might seem like an impossible task.  Marketing and enrollment teams can often seem like they’re working on two different planets!  Marketers focus on branding, content, and outreach, while admissions is all...