by Bart Caylor | Jun 5, 2025 | Featured, Ideas, Future of Higher Ed, Strategies, Podcast, Leveraging AI
Christian higher education innovation is no longer optional—it’s essential. From shifting enrollment trends to the explosion of AI and growing skepticism around college value, Christian colleges and universities must rethink how they fulfill their mission in...
by Bart Caylor | Apr 21, 2025 | Ideas, Branding, Marketing Strategies, Featured, Strategies
Cost-effective college marketing strategies are no longer just a wish list item for under-resourced teams—they’re a necessity. In today’s higher ed landscape, tight budgets, rising enrollment goals, and a competitive market put enormous pressure on marketing...
by Bart Caylor | Feb 27, 2025 | Podcast, Tools, Recruiting, Leveraging AI, Strategies, Enrollment, Featured, Ideas
Higher education is facing enrollment challenges, but Defiance College is proving that bold, data-driven enrollment growth strategies can reverse declining numbers. With small colleges struggling to attract students, institutions must adopt new, innovative approaches...
by Bart Caylor | Feb 6, 2025 | Featured, Ideas, Future of Higher Ed, Tools
Keeping up with technological advances in higher education marketing is crucial for staying ahead. Generative AI tools can boost creativity, streamline workflows, and make your outreach more effective. However, with so many tools available, it’s easy to feel...
by Bart Caylor | Jan 16, 2025 | Marketing Trends, Featured, Ideas, Future of Higher Ed, Podcast
In today’s rapidly evolving educational landscape, the need for innovation in online education has never been more critical. Traditional colleges and universities are facing unprecedented challenges from alternative forms of education such as bootcamps, online...
by Bart Caylor | Jan 13, 2025 | Ideas, Tools, Leveraging AI, Featured
Want to know the top AI tools for higher ed marketing that we recommend to all our clients? Even if you haven’t fully embraced the excitement around generative AI, the more higher ed marketers become under-resourced, understaffed, and overworked, the more you’ll need...
