by Bart Caylor | Dec 27, 2021 | Fundraising Advancement, Branding, social media, Marketing Campaigns, Blog, Featured, Higher Ed Marketing, Ideas, case-studies
Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...
by Bart Caylor | Dec 13, 2021 | Marketing Trends, Blog, Featured, Higher Ed Marketing, Future of Higher Ed
You might be on the fence about the Metaverse, but AR and VR technology will be the next big thing in enrollment marketing. There’s no doubt it’s coming. Here’s why. It’s possible you watched Zuckerberg’s keynote speech introducing Meta (formerly Facebook) and...
by Bart Caylor | Dec 9, 2021 | Podcast, Marketing Strategies, Featured, Higher Ed Marketing
Creating a sense of belonging is a powerful way for your school to cultivate new students. In this post, we explore how you can leverage this concept to boost your admissions results. One of the greatest needs we have as human beings is to belong to a tribe. “A tribe...
by Bart Caylor | Nov 22, 2021 | Marketing Trends, Blog, Featured, Higher Ed Marketing
A mass exodus of workers dubbed the Great Resignation is upon us. Is this only an issue for employers? I think not. Education marketing professionals ought to be paying attention. I’m not talking about taking steps to retain talent on your marketing team, though that...
by Bart Caylor | Oct 25, 2021 | Enrollment, Blog, Featured, Higher Ed Marketing
Higher ed marketing is all about fundraising, right? Marketers serve the advancement folks. You’re on your own, admissions team. Good luck! Or so the traditional thinking goes. But as many colleges and universities have found, higher ed institutions win when their...
by Bart Caylor | Oct 4, 2021 | Marketing Strategies, Blog, Featured, Higher Ed Marketing, Branding
School spirit is a term you might not hear in the marketing team that often, but it may have more to do with the power of your education branding than you’d think. There’s been some research done into the impact of “school spirit” on student performance and...
