by Bart Caylor | Nov 22, 2021 | Marketing Trends, Blog, Featured, Higher Ed Marketing
A mass exodus of workers dubbed the Great Resignation is upon us. Is this only an issue for employers? I think not. Education marketing professionals ought to be paying attention. I’m not talking about taking steps to retain talent on your marketing team, though that...
by Bart Caylor | Oct 25, 2021 | Enrollment, Blog, Featured, Higher Ed Marketing
Higher ed marketing is all about fundraising, right? Marketers serve the advancement folks. You’re on your own, admissions team. Good luck! Or so the traditional thinking goes. But as many colleges and universities have found, higher ed institutions win when their...
by Bart Caylor | Oct 4, 2021 | Marketing Strategies, Blog, Featured, Higher Ed Marketing, Branding
School spirit is a term you might not hear in the marketing team that often, but it may have more to do with the power of your education branding than you’d think. There’s been some research done into the impact of “school spirit” on student performance and...
by Bart Caylor | Sep 20, 2021 | Inbound Marketing, Marketing Strategies, Marketing Trends, Marketing Campaigns, Blog, Featured, Higher Ed Marketing, Print Media
Since direct mail has been around since the dark ages, I wouldn’t blame you if you weren’t super excited about it these days. Digital marketing tools tend to be front and center in strategic planning for good reason. They’re agile, trackable, and target prospects...
by Bart Caylor | Sep 13, 2021 | Blog, Featured, Higher Ed Marketing
Based on the user profile of most Instagram users, Instagram marketing is simply a must for education marketers. Let’s look at 15 examples of Instagram posts and why they work. Chances are that your school already has an Instagram account. This is a great visual...
by Bart Caylor | Sep 9, 2021 | Higher Ed Marketing, Podcast, Featured
How do you handle organizational and career transitions? How can you leverage broader marketing trends? We tackle those questions in our podcast conversation with Mary Barr. After being in higher education marketing for so many years, I tend to value long-term...
