by Bart Caylor | Sep 2, 2021 | Marketing Strategies, Featured, Higher Ed Marketing, Generation Z, Podcast
Generational transitions have a massive impact on higher education marketing. In this post, we highlight early characteristics observed in generation alpha, the next generation of college students. The Pew Research Center groups “age cohorts” in segments of “people...
by Bart Caylor | Jul 26, 2021 | Blog, Featured, Higher Ed Marketing, Strategies
A great elevator pitch is a versatile messaging tool. Get your core elevator pitch structure right, and you’ve got a powerful foundation for communicating the uniqueness of your school. The term “elevator pitch” keys into a familiar story. You’re an administrator,...
by Bart Caylor | Jul 19, 2021 | Higher Ed Marketing, Generation Z, Featured, Marketing Strategies, Marketing Trends, Blog
Understanding generational characteristics is key to successful messaging. Enrollment marketers are focusing attention on Gen Z now, but Generation Alpha is coming sooner than you think. In this blog and with clients, we often talk about creating personas. This is a...
by Bart Caylor | Jul 5, 2021 | Blog, Featured, Higher Ed Marketing, Strategies, content marketing
Education marketers have a massive advantage when it comes to the enrollment communications flow. Here I want to show you how to leverage this unique opportunity. Every independent school, college, and university has an enrollment communications flow. It’s simply the...
by Bart Caylor | Jun 14, 2021 | content marketing, Blog, Featured, Higher Ed Marketing
In college marketing, there are facts and figures that interest the audiences you’re trying to reach. But if you want them to really get it, storytelling marketing is key. Prospects don’t just want to know how many students are on campus. They need to know what it...
by Bart Caylor | May 24, 2021 | Marketing Strategies, Blog, Featured, Higher Ed Marketing
No education marketer is an island unto themselves. In this post, we explore how to improve collaboration among marketing stakeholders to improve campaign results. Something I like about working in the education space is how much people value expertise. Different...
