by Bart Caylor | Sep 5, 2024 | Enrollment, Featured, Ideas, Strategies, Podcast, Recruiting
To nail that all-important first impression every time, you’re going to need a campus hospitality strategy. A well-executed hospitality plan ensures that everyone on campus, from faculty and staff to students, delivers a consistently warm and welcoming experience. ...
by Bart Caylor | Sep 2, 2024 | Featured, Future of Higher Ed, Leveraging AI
When you leverage ChatGPT, you can transform how your marketing team approaches content creation, strategic planning, and data analysis. Every marketing team I have consulted with is overwhelmed with work. Let’s face it, marketing as a profession typically requires...
by Bart Caylor | Aug 29, 2024 | Strategies, Branding, Marketing Strategies, Marketing Campaigns, Featured, Podcast
Student-centered learning is becoming increasingly important as students and families prioritize the return on investment in higher education. Now more than ever, students and families are shifting their focus toward the real-world value they are getting out of their...
by Bart Caylor | Aug 26, 2024 | social media, Featured, Generation Z, Podcast, Tools
Could the ZeeMee App be a secret weapon for your higher ed social media strategy? You should at least consider it! Unfortunately, in the work we do as higher ed marketers, connecting with Gen Z students has become increasingly complex. Traditional communication...
by Bart Caylor | Aug 22, 2024 | Marketing Strategies, Marketing Trends, Featured, Ideas, Strategies, Generation Z, Email Marketing, Podcast
Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and...
by Bart Caylor | Aug 19, 2024 | Featured, School Websites, Websites
Just as the first impression others have of you rests on the way you present yourself—with your handshake, your smile, and the first words out of your mouth—your higher ed homepage offers a first impression of your institution for potential students. It was Will...
