For those who are marketing faith-based schools, it’s more than a job. It is a calling. But that doesn’t mean it’s easy! Most faith-based institutions operate on tight budgets. This can be a big limitation to how well the school can market itself. However,...
Cultivating a transformational brand is essential for colleges and universities to stand out in today’s increasingly competitive higher education landscape. A strong, transformational brand does more than attract prospective students; it creates a lasting emotional...
Recent demographic shifts and an increasingly diverse higher education landscape mean that multicultural marketing is no longer a specialty—it’s a necessity. With the rapid growth of diverse populations, especially among Hispanic students and other multicultural...
Colleges and universities with massive brand equity get there only over long periods of time and through only one way—intentional branding. That’s because branding in higher education is more than just a logo or a tagline—it’s a long-term strategy that reflects...
Student-centered learning is becoming increasingly important as students and families prioritize the return on investment in higher education. Now more than ever, students and families are shifting their focus toward the real-world value they are getting out of their...
Tapping into the aura of “The Great American Pastime,” we decided to put together a special edition of The Higher Ed Marketer Podcast: our “Fastball Special.” Every one of our guests has brought great value to the table, so picking just a few to represent an...
