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Featured Story
Strategic Communication: Identify Your School’s Why
Want to engage more students with your programs and events? See how strategic communication is key to student engagement.
Strategic Collaborations: Advancing Higher Ed with Corporate Partners
There are many reasons why higher education institutions should create relationships with corporate partners. As higher education marketers, we’re tasked with more than just boosting enrollment numbers—we’re shaping the future workforce. One of the most pressing...
How to Create Digital Watering Holes on Instagram, Snapchat, TikTok, and ZeeMee
Engaging Gen Z and Gen Alpha in today's higher education landscape requires creating digital watering holes where students feel connected. Unfortunately, traditional marketing strategies do not fully capture the attention of these digitally native generations as in...
Leadership at the Forefront: Secure Your Seat in Strategic Planning
One of the most overlooked elements of successful strategic planning in higher education is the critical role of higher ed marketing leaders. Far too often, marketing is viewed as an afterthought—brought in only to execute promotional tasks after key decisions have...
Shoestring Marketing Budgets: Maximizing Your Marketing Impact
Colleges and universities often face the challenge of making every dollar count in their marketing budgets. For higher ed marketers, working with limited marketing budgets can be one of the most frustrating aspects of the job. Most of us enrollment marketers are...
More from the blog
Purpose Driven Marketing Through Brand Storytelling
Brand storytelling and purpose driven marketing are terms that get used a lot these days, but what do they really mean?
Twitch: Taking Your School’s Brand to the Gaming Masses
Twitch is the ultimate hangout spot for gamers, the largest Gen Z demographic on the planet. And it’s ripe for influencer partnerships with higher ed marketers.
Engage Your Audience: Finding Your School’s Community Watering Holes
Your higher ed marketing team has looked everywhere for prospective students – or has it? Here are some communities you may have overlooked!