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Featured Story
Advancement as a Revenue Driver: Strategies for Alumni Engagement
Advancement is more than fundraising—it’s about building lifelong relationships that boost revenue, increase alumni engagement, and support student success.
Harness the Power of Generative AI to Build Digital Watering Holes
By leveraging generative AI, institutions can engage students like never before in their digital watering hole. A "watering hole" refers to a space—physical or digital—where a target audience naturally gathers, engages, and shares information. In the context of...
Programmatic Advertising Tactics: Success Through Patience and Precision
In today’s hyper-competitive landscape, higher ed institutions need to better understand and implement a solid programmatic advertising strategy to reach their enrollment goals. Many higher ed marketers still rely on broad, outdated advertising tactics, leading to...
Aligning Marketing and Enrollment Teams for Maximum Impact
Aligning marketing and enrollment teams in your institution might seem like an impossible task. Marketing and enrollment teams can often seem like they’re working on two different planets! Marketers focus on branding, content, and outreach, while admissions is all...
Admitted Student Research: Data Insights and Unexpected Encounters
Admitted student research is a powerful yet underutilized tool in higher education marketing. By surveying your attending students, as well as students who decided to go elsewhere, you can give your admissions team additional data to help streamline their processes. ...
More from the blog
Brand Perception: 5 Survey Questions You Should Be Asking
Brand perception: how do students, alumni, and your other audiences feel about your school? It can be difficult to measure thoughts and experiences, but a well-written survey is a great place to start!
The DEI Viewfinder: A Practical Tool for Highlighting Inclusion
Diversity, equity, and inclusion (DEI) is a high priority today. Learn how to use the DEI Viewfinder to reach your diversity goals!
Leadership Principles for Higher Ed Marketing and Enrollment
Good leadership is essential. It makes the difference between thriving and floundering institutions. But it is also difficult and rare. Fortunately, it is a skill that can be honed. Here are some key aspects of leadership to grow in. I’ll start with a confession. The...