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Featured Story
Intentional Branding: A Messaging Strategy That Resonates
Discover how Cedarville University stands out by focusing on intentional branding. Learn how to build and sustain a powerful brand.
Top 7 Social Media Strategies for Higher Education for Gen Z
If you’re still using the same social media strategies from a few years ago, it’s time for a refresh. In today’s digital world, it’s not enough to simply “be on social media.” Platforms are changing, algorithms are shifting, and attention spans are shrinking. Let’s...
Advancement as a Revenue Driver: Strategies for Alumni Engagement
As higher ed marketers, we spend a lot of time focused on student recruitment and enrollment, and rightfully so. But what happens if we leave advancement out of the equation? What’s often overlooked is that advancement isn’t just a nice-to-have function for...
Harness the Power of Generative AI to Build Digital Watering Holes
By leveraging generative AI, institutions can engage students like never before in their digital watering hole. A "watering hole" refers to a space—physical or digital—where a target audience naturally gathers, engages, and shares information. In the context of...
Programmatic Advertising Tactics: Success Through Patience and Precision
In today’s hyper-competitive landscape, higher ed institutions need to better understand and implement a solid programmatic advertising strategy to reach their enrollment goals. Many higher ed marketers still rely on broad, outdated advertising tactics, leading to...
More from the blog
Why You Need to Think of Your School as a Brand
In higher ed, we don’t always think of our institutions in terms of a brand. But your school has one. Find out what that means and why it matters.
Your School Website: What Prospective Students Look For
What are prospective students looking for on your school website? Marketing veteran Bob Johnson’s research makes it clear.
ChatGPT: Empower Your Higher Ed Marketing Teams
The age of AI is officially upon us with the introduction of ChatGPT to the world, and it will forever change content marketing in higher education for the better.