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Featured Story
7 Ways to Identify Your School’s Differentiators
To stand out in a crowded market, you need to know exactly what makes you different. Identifying your differentiators will help!
How Generative AI Tools Can Help You Survive the Enrollment Cliff
Even today, there’s still a lot of reticence among higher ed marketers to fully adopt generative AI tools in their enrollment strategies. At this point, everyone is playing around with ChatGPT, and everyone has been amused by the kinds of pictures that AI can...
Alumni Engagement for Powerful Digital Storytelling
Digital storytelling is a powerful tool. When used for alumni engagement, it helps higher ed marketers keep alumni connected and invested in their alma mater long after graduation. For a long time, the go-to medium for alumni engagement was the printed magazine. In...
Should You Create an In-house Agency with Your Higher Ed Marketing Team?
In a bold move, Purdue University has restructured its marketing department into an in-house agency, now known as Purdue Brand Studio. This strategic transformation aims to elevate the university’s storytelling capabilities and align creative efforts with...
5 Strategies to Connect to Gen Z Prospective Students: New Gallup Poll
Gen Z has been arriving on campus for a few short years now, but now there is even more data on how to better connect with Gen Z prospective students! With the experience we’ve had so far with Gen Z, we know that they approach their futures differently than the...
More from the blog
3 Reasons Your Brand Needs to Evolve
Your brand is the essence of what people think and how they feel when they think about you. Find out why it might need an update.
Leaning on Legacy Branding: Blending History in Enrollment Marketing
Having a rich history is an incredible asset. But how much should you rely on legacy branding for your school?
5 Ways You Can Elevate Your Student Ambassador Team
Gen Z students crave authentic engagement with their peers. That makes student ambassadors your golden ticket in peer-to-peer marketing. Here’s how you can set your student ambassador team up for success!