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Featured Story
Why Investing in Generative AI Training Is Critical for Higher Ed Marketing Teams
Generative AI training can put your school on the fast-track to leveraging this technological revolution. Learn more in this post!
The Five Barriers to Effective Multicultural Marketing
Recent demographic shifts and an increasingly diverse higher education landscape mean that multicultural marketing is no longer a specialty—it’s a necessity. With the rapid growth of diverse populations, especially among Hispanic students and other multicultural...
Failing Forward: Higher Ed Marketing Innovation
While the idea of fully embracing higher ed marketing innovation can feel risky, the risk of staying the same is much greater. In today’s ever-changing higher education landscape, marketers face an uphill battle. Budgets are tight, resources are stretched thin, and...
How to Choose the Best Digital Marketing Agency for Your School
Finding the right digital marketing agency can be a bit like looking for a needle in a haystack. With endless options and varied specializations, it’s easy to feel overwhelmed. But the right digital marketing agency can make a world of difference in your...
Leadership in Higher Education During Times of Change
If there is anything I know for sure, leadership in higher education is more critical than ever. Colleges and universities are facing new challenges from every angle: shifting student demographics, digital learning transformations, evolving workforce needs, and a...
More from the blog
3 Ways a Fractional CMO Can Help Your School
Facing challenges with your school’s marketing? A fractional CMO can offer high-level expertise, efficiently manage your budget, and align strategies with your institution’s goals. Transform your marketing, drive enrollment, and enhance your school’s reputation with this savvy solution.
Take Your Voice Back: Being a Change Agent in Higher Ed Marketing
Higher ed marketers are more than order takers. They can be a change agent in their schools by building relationships and using personalization.
Embracing the Power of ChatGPT and AI in Higher Ed Marketing
AI isn’t going to take your job. Someone using AI will.