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Featured Story
How Higher Ed Leaders Can Build Transformational Brands
Learn from Dr. Nido Qubein on how to stand out in a crowded higher ed market with a transformational brand.
Implementing Generative AI in Higher Education
Despite being one of the most transformative technologies of our time, implementing generative AI in higher education has been met with both excitement and apprehension. For many institutions, embracing AI technology feels daunting, not simply because of its...
Should Your School Do a Tuition Reset?
As many colleges and universities face declining enrollment, rising tuition costs, and greater competition, more of them are considering drastic measures like a tuition reset. But enrollment management has become an increasingly complex challenge. Institutions must...
Maximizing ROI with Student-Generated Content
Student-generated content gives higher ed marketers a cost effective way to achieve what traditional marketing can’t—an authentic look into campus life that builds trust, sparks connections, and ultimately drives enrollment. When current students take the reins, they...
Why Investing in Generative AI Training Is Critical for Higher Ed Marketing Teams
The era of artificial intelligence is here, and the need for generative AI training has never been greater for higher ed marketing teams. Attracting and recruiting prospective students in today’s higher education landscape is no small feat. With declining enrollment...
More from the blog
Blockchain in Higher Ed Marketing
While it’s making a lot of headlines in financial sectors, blockchain technology has big potential for higher education institutions, too.
The 5 Steps of a Student Intake Optimization Strategy
Do you have a student intake optimization strategy to improve your enrollment numbers? Learn how an SIO strategy makes all the difference.
Generative AI in Higher Ed Marketing: Take Your Time Back
Generative AI will revolutionize higher ed marketing. Don’t be the tortoise that’s left behind as other schools embrace exciting new tools that can exponentially boost efficiency. Take your time back!