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Featured Story
Celebrating Innovation: The Key to Higher Ed Marketing Success
With all the challenges facing you every day, you’ve got to embrace change and begin to celebrate innovation. Here’s how.
7 Strategies for Marketing Faith-Based Schools (Large Budget Not Required)
For those who are marketing faith-based schools, it’s more than a job. It is a calling. But that doesn’t mean it’s easy! Most faith-based institutions operate on tight budgets. This can be a big limitation to how well the school can market itself. However,...
Unlock The Power of Continuous Learning
If there’s anything constant about higher ed marketing, it’s change! And that means that continuous learning needs to be a constant priority for our marketing teams. Social media algorithms shift without notice, new platforms like TikTok rise in prominence, and...
The 5 Elements of an Effective Fundraising Case Statement
If not brothers, fundraising and marketing are close cousins. Quite often, higher ed marketers are called on to help with the fundraising case statement and messaging. Throughout my career in higher ed marketing, I’ve been brought in to help raise annual funds, serve...
The 5 Areas of Professional Development with the Highest ROI for Higher Ed Marketing Teams
The idea of professional development is not a new concept, but sometimes it’s hard to see the connection between spending time in training and concrete marketing results. But I have seen the growth in marketing results that comes directly from the professional...
More from the blog
5 Ways You Can Upgrade Your Fundraising Appeal Letter
It’s the giving season, so it’s time to polish those EOY fundraising appeal letters! Elevate your school’s donor outreach with these 5 proven tactics.
Building Brand Trust: Serving Freshmen and Sophomores in Your Funnel
To build brand trust effectively, Liz Rainwater encourages us to start cultivating the relationship early in the marketing funnel.
Higher Education Website Organization: Start with the Big Three Questions
What’s the best approach to higher ed website organization? Start by asking yourself the Big Three questions. Let your answers lead the way.