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Featured Story
Using Storytelling in Higher Education Marketing to Drive Enrollment
Discover how Lee University uses storytelling in higher education marketing to drive enrollment, build community, and connect with students.
Guerrilla Marketing in Higher Education That Actually Works
If you're exploring guerrilla marketing in higher education, here’s the good news—you don’t need a massive budget to make a meaningful impact. With the right idea and a willingness to engage students where they already are, even sidewalk chalk can move the needle. As...
Showcasing Your School’s User-Generated Content
As digital marketing channels continue to elevate new ways of promoting user-generated content, higher ed marketers have to continue identifying emotional stories that will speak to their target audience. This isn’t because higher ed marketers should be following all...
Church Partnerships: A Strategic Key to Enrollment Growth
Church partnerships may be one of the most underutilized tools in the enrollment toolbox for faith-based colleges and universities. The enrollment cliff isn’t a future projection anymore—it’s already reshaping the landscape of higher education. As the number of...
Marketing to the Entire Student Life Cycle
The student life cycle is not a fleeting encounter; it's an enduring relationship that evolves over time. This journey of a student through the stages of higher education encompasses the broad spectrum of interactions and experiences that students—and eventually,...
More from the blog
Strategic Communication: Identify Your School’s Why
Want to engage more students with your programs and events? See how strategic communication is key to student engagement.
Strategic Collaborations: Advancing Higher Ed with Corporate Partners
Discover how corporate partners can help transform higher education by bridging the gap between students and the workforce.
How to Create Digital Watering Holes on Instagram, Snapchat, TikTok, and ZeeMee
Learn how higher ed marketers can use platforms like Instagram, TikTok, and ZeeMee to create vibrant digital watering holes that drive engagement and boost enrollment.