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Featured Story
How a University Revenue Strategy Balances Enrollment and Financial Sustainability
Discover how universities can achieve sustainable enrollment growth with a strong university revenue strategy while balancing budgets and maximizing ROI.
7 Essential Education Marketing Strategies for 2025: A Complete Guide
With the rapid advancements in digital marketing and AI-driven tools, implementing effective education marketing strategies for 2025 is essential for higher education institutions to attract and engage prospective students. While there are countless marketing tactics...
The First 90 Days as a CMO: Five Key Lessons for Building Trust and Driving Success
The first 90 days as a CMO are always a challenge. The expectations are high, the learning curve is steep, and the pressure to make an immediate impact can feel overwhelming. But success in the first 90 days as a CMO doesn’t come from making big, sweeping changes....
How Higher Ed Marketers Can Use AI to Improve Critical Thinking and Strategy
Learning how higher ed marketers can use AI to improve critical thinking is essential for staying competitive in today’s digital marketing spaces. Some higher education marketers worry that AI might diminish human creativity and strategic decision-making. They fear...
Enrollment Growth Strategies That Transformed Defiance College
Higher education is facing enrollment challenges, but Defiance College is proving that bold, data-driven enrollment growth strategies can reverse declining numbers. With small colleges struggling to attract students, institutions must adopt new, innovative approaches...
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7 Tips to Create a Program Page that Converts
A good program page does more than just inform, it converts! Here are seven tips to create engaging program pages that motivate your mission-fit student.
Leveraging Curiosity and Innovation in Higher Ed Marketing
To stay relevant, marketers have got to think outside of the box. Learn these insights into continual innovation in higher ed marketing!
The Transformative Power of AI in Higher Education
Discover the transformative power of AI in higher education and learn how AI is revolutionizing student engagement and retention.