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Featured Story

Mission-First Leadership: How Dr. Dondi Costin Anchors Liberty University in Faith

Discover how mission-first leadership helps institutions stay faithful to their calling, inspire teams, and avoid drifting from their core mission.

How AI is Changing Higher Ed Email Marketing

March 20, 2025 | Featured, Future of Higher Ed, Strategies, Email Marketing, Podcast, Leveraging AI

AI is transforming higher ed email marketing. Learn how universities can use AI to personalize, automate, and improve email engagement.

Boosting Enrollment through Cross-Departmental Collaboration

Featured, Higher Ed Marketing, Teams

Higher education institutions thrive when cross-departmental collaboration is at the core of their strategy. Yet, too often, marketing, admissions, IT, and faculty operate in silos, each focusing on their own piece of the puzzle without a shared approach. The...

How a University Revenue Strategy Balances Enrollment and Financial Sustainability

Fundraising Advancement, Featured, Giving, Podcast, Leveraging AI

A strong university revenue strategy is essential for institutions navigating shifting enrollment trends, financial pressures, and increased competition. Universities must find ways to grow while maintaining financial health, ensuring that their investments in...

7 Essential Education Marketing Strategies for 2025: A Complete Guide

Marketing Strategies, Marketing Campaigns, Featured, Future of Higher Ed, Strategies

With the rapid advancements in digital marketing and AI-driven tools, implementing effective education marketing strategies for 2025 is essential for higher education institutions to attract and engage prospective students. While there are countless marketing tactics...

The First 90 Days as a CMO: Five Key Lessons for Building Trust and Driving Success

Enrollment, Featured, Higher Ed Marketing, Podcast, Teams

The first 90 days as a CMO are always a challenge. The expectations are high, the learning curve is steep, and the pressure to make an immediate impact can feel overwhelming. But success in the first 90 days as a CMO doesn’t come from making big, sweeping changes....