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Featured Story
The AI-Empathy Paradox: Artificial Intelligence in Student Engagement
Can artificial intelligence in student engagement enhance human connections? See how AI-driven tools help marketers personalize higher ed outreach.
How to Market a College with a Small Budget
How to market a college with a small budget is a challenge that many higher ed marketers wrestle with. But the good news is you don’t need a massive budget to create content that actually connects with prospective students. In fact, some of the most effective...
How AI is Changing Higher Ed Email Marketing
Higher ed email marketing campaigns send thousands of emails every year—to prospective students, current students, alumni, and donors. But with inboxes more crowded than ever, how can universities improve higher ed email marketing to make sure their emails actually...
Boosting Enrollment through Cross-Departmental Collaboration
Higher education institutions thrive when cross-departmental collaboration is at the core of their strategy. Yet, too often, marketing, admissions, IT, and faculty operate in silos, each focusing on their own piece of the puzzle without a shared approach. The...
How a University Revenue Strategy Balances Enrollment and Financial Sustainability
A strong university revenue strategy is essential for institutions navigating shifting enrollment trends, financial pressures, and increased competition. Universities must find ways to grow while maintaining financial health, ensuring that their investments in...
More from the blog
Social Media for GenZ: ZeeMee App’s Impact on Recruitment
Discover how the ZeeMee app can help you create authentic connections with Gen Z students while bridging the gaps in your enrollment cycles.
E-Commerce Tactics: Chase What Your Audience Is Looking For
Discover how you can leverage e-commerce tactics in your digital marketing with innovative strategies for targeting non-traditional students.
7 Must-Have Elements for an Effective Higher Ed Homepage
Your institution’s higher education homepage should stand as a testament to your values AND resonate with mission-fit students. These seven elements will make your homepage unstoppable!