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Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
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Featured Story
Mission, Rest, and Renewal: A Christmas Message for Higher Ed Marketers
A Christmas message for higher ed marketers: Find permission to rest, renew your spirit, and realign with your mission this holiday season.
Decoding GEO: What It Is and Why It Should Be In Your Marketing Strategy
Have you heard of Generative Engine Optimization (GEO)? It’s an evolution of SEO that simply can’t be ignored as you prepare your higher ed websites for generation Alpha. The key to SEO–or Search Engine Optimization–is understanding the mechanics of search engines...
Private College Branding Strategy: Standing Out in a Crowded Market
One of the most effective skills for enrollment marketing success is developing a robust private college branding strategy. I talk with presidents and marketing VPs at private institutions every week, and I hear the same frustration again and again: "We are the...
One Brand, Many Audiences: Higher Ed Brand Stewardship Across Diverse Divisions
Higher ed brand stewardship becomes significantly more complex when an institution must unify its mission and identity across multiple divisions, audiences, and communication channels. For example, what happens when your brand spans higher education, radio,...
The AI Marketing Readiness Checklist for Small Colleges
An AI marketing readiness checklist helps small colleges evaluate their goals, data systems, team capabilities, and tool strategies before integrating AI into their marketing workflows. By now, we’ve all heard that “AI is the future!” To me, there’s no doubt that this...
More from the blog
Guerrilla Marketing in Higher Education That Actually Works
See how the University of Michigan used guerrilla marketing in higher education to make a huge impact—without breaking the budget.
Showcasing Your School’s User-Generated Content
Nate Jorgensen shares how to leverage user-generated content to boost enrollment through empathy and authentic storytelling.
Church Partnerships: A Strategic Key to Enrollment Growth
Discover how church partnerships can help faith-based colleges grow enrollment by reaching mission-fit students already gathering in trusted communities.