Stuff happens—even to good institutions like yours. Do you know what you would do in your school marketing to defend your education brand during times of crisis?
Too many education brands assume people will listen to them because they’re educators. Everyday learning is being democratized — which means you’ll have to define, build, and defend your brand authority. Here’s how.
Marketing shouldn’t stop when a prospect becomes a student. Here are ways to use education marketing to increase student retention and continue building your brand.
Using automation for your email marketing campaigns is a must. Be it Mailchimp, Constant Contact, Drip, or others, the reporting aspect of each can help you be very pointed about when you send emails. And, you can bank on the fact that each of your segmented audiences will open their emails during different peak times.
More from our blog
Your school’s marketing team will look a little different from other institutes, but there are key positions that every education marketing team must have to be successful.
It’s a new year, a new semester, and a new chance to improve your education marketing! But you can’t do that without the right people on your marketing team.
We all know that high quality produced video can be quite expensive, but there are also a lot of affordable ways to use video marketing.
While having demographic details can certainly help focus your admissions marketing efforts, there are general principles that can be applied that will help move these undefined prospects from “speed dating” in general to considering a “date” with your institution specifically.
Merry Christmas and Happy New Year from Caylor Solutions!
I know you’re working hard before the end of the semester, but don’t get left out this holiday season! Here’s a list of must-have resources for your enrollment marketing gift list.
The holidays are notoriously unproductive times, but it doesn’t have to be that way! Follow these productivity hacks I’ve used to stay in the game this holiday season.
Colleges, universities and private K12 schools typically use a viewbook as the main printed marketing piece. In this video, I highlight a viewbook I received from Olivet Nazarene University – it’s the perfect example of what should be done to attract Generation Z.
Failing to plan is planning to fail. But where do you even begin with your education marketing plan? Tackle the blank sheet in front of you with this quick guide.
Thanksgiving isn’t just turkey and cranberry sauce. It’s about gratitude! Here are four exciting ways to stand out by showing gratitude to prospective students any time of the year.
With the new year around the corner, many are starting to craft their 2019 marketing plan. Wondering where to begin? Start by looking back.
Augmented reality. Voice-assisted technology. Blockchain. And even showing your prospective student a piece of your campus via a button you wear on your lapel at a college fair. In today’s video blog, we discuss a few of the new and important marketing trends to consider in 2019.
QR codes are growing in popularity. But should higher ed marketers use QR codes in their marketing strategies? I definitely think so. Here’s why.
What if you could make your Google AdWords campaigns as powerful as in-person recruitment meetings? Google’s responsive search ads can help you boost the results of your Google AdWords for education marketing.