4 Ways to Break Through the Competition Using Appreciation Campaigns
Thanksgiving isn’t just turkey and cranberry sauce. It’s about gratitude! Here are four exciting ways to stand out by showing gratitude to prospective students any time of the year.
Using IP Targeting for Education Marketing
What if you could get your digital ads in front of prospective students even without an email address? Find out how with IP targeting!
3 Alarmingly Expensive CRM Mistakes to Avoid
Every enrollment officer needs a high-quality CRM. But these astoundingly expensive mistakes will turn your investment into a money hole.
5 Easy Ways to use Marketing AI for Enrollment Marketers
Every day, marketing AI becomes more of a viable option for enrollment marketers. See how you could start using marketing AI to improve your enrollment… and how not to.
One Undeniable Reason for Inbound Marketing
Inbound marketing is hard work, and results come in slowly. Why do it at all? It’s as simple as this one undeniable reason.
More from our blog
4 Creative Ways to Stand Out with Highly-Involved Parents
Prospective students with highly-involved parents have a greater chance of enrolling – if you know how to engage them!
Content Curation: 13 Valuable Facts You Need to Know
How do the best education marketers out there keep pumping out quality social media posts every single day? Here are 13 valuable facts you need to know about the art of content curation.
Identifying Students with Highly-Involved Parents
Over the years, parental involvement in the college decision-making process has grown significantly. Here’s my take on a study showing how to identify them.
Text Message Marketing for Higher Ed: Getting Closer to Your Audience with SMS
One of the biggest opportunities for higher education marketers today is text marketing. Here’s a text marketing starter guide to get you going.
10 Content Ideas for Enrollment Marketing
The whole point to inbound marketing is to get your target audience to come to you, and upon arrival, perform the actions you want them to take. Inbound marketing relies on fresh, consistently top-quality content that answers your audience’s questions (information) or...
Defending Your Education Brand: 4 Critical Thoughts on Managing Change
Stuff happens—even to good institutions like yours. Do you know what you would do in your school marketing to defend your education brand during times of crisis?
10 Ways to Improve Email Open Rates for your Gen Z Audience
Frustrated that Gen Z prospective students aren’t opening your emails? Buck the trend with these tips to improve your email open rates!
How to Increase Student Retention with Education Marketing
Marketing shouldn’t stop when a prospect becomes a student. Here are ways to use education marketing to increase student retention and continue building your brand.
Brand Authority: Finding and Proving Your Sweet Spot
Too many education brands assume people will listen to them because they’re educators. Everyday learning is being democratized — which means you’ll have to define, build, and defend your brand authority. Here’s how.
Email Marketing is Far From Dead
Using automation for your email marketing campaigns is a must. Be it Mailchimp, Constant Contact, Drip, or others, the reporting aspect of each can help you be very pointed about when you send emails. And, you can bank on the fact that each of your segmented audiences will open their emails during different peak times.
5 Listening Tools to Gauge Education Brand Perception
A common challenge we help our education clients overcome is understanding where they stand as a brand. While not an exact science, there are ways to gauge your school’s brand perception.
Marketing to Multiple Generations
With every generation, education marketers must consider changes in culture. Especially when marketing to multiple generations, you’ve got to mark the cultural differences well.
![Two Things about Gen Z Prospective Students Every Marketer Must Know [New Study]](https://i2.wp.com/www.caylor-solutions.com/wp-content/uploads/2019/04/Students_AdobeStock_198661316_2000x1334.jpg?resize=1080%2C675&ssl=1)
Two Things about Gen Z Prospective Students Every Marketer Must Know [New Study]
Higher ed enrollment marketers have had their sights set on Millennials for a while now. But it’s time to change your strategy to reach Gen Z prospective students.
10 Useful Tips for Higher Education Social Media
Social media marketing is an absolute must to establish your education brand’s authority and authenticity. Here are some helpful tips to ramp up your higher education social media strategy.
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