Defending Your Education Brand: 4 Critical Thoughts on Managing Change
Stuff happens—even to good institutions like yours. Do you know what you would do in your school marketing to defend your education brand during times of crisis?
Brand Authority: Finding and Proving Your Sweet Spot
Too many education brands assume people will listen to them because they’re educators. Everyday learning is being democratized — which means you’ll have to define, build, and defend your brand authority. Here’s how.
10 Ways to Improve Email Open Rates for your Gen Z Audience
Frustrated that Gen Z prospective students aren’t opening your emails? Buck the trend with these tips to improve your email open rates!
How to Increase Student Retention with Education Marketing
Marketing shouldn’t stop when a prospect becomes a student. Here are ways to use education marketing to increase student retention and continue building your brand.
Email Marketing is Far From Dead
Using automation for your email marketing campaigns is a must. Be it Mailchimp, Constant Contact, Drip, or others, the reporting aspect of each can help you be very pointed about when you send emails. And, you can bank on the fact that each of your segmented audiences will open their emails during different peak times.
More from our blog
![Assembling Your Education Marketing Team [Part 2]](https://i0.wp.com/www.caylor-solutions.com/wp-content/uploads/2019/01/Team_Super_Heros_AdobeStock_116032923_2000x1333.jpg?resize=1080%2C675&ssl=1)
Assembling Your Education Marketing Team [Part 2]
Your school’s marketing team will look a little different from other institutes, but there are key positions that every education marketing team must have to be successful.
Assembling Your Education Marketing Team [Part 1]
It’s a new year, a new semester, and a new chance to improve your education marketing! But you can’t do that without the right people on your marketing team.
You Mean Video Marketing Doesn’t Have to Break the Budget?
We all know that high quality produced video can be quite expensive, but there are also a lot of affordable ways to use video marketing.
Courting the Anonymous: Admissions Marketing to Those Who Won’t Commit
While having demographic details can certainly help focus your admissions marketing efforts, there are general principles that can be applied that will help move these undefined prospects from “speed dating” in general to considering a “date” with your institution specifically.
Wishing You a Merry Christmas!
Merry Christmas and Happy New Year from Caylor Solutions!
Spreading Holiday Cheer: My Marketing Gift List
I know you’re working hard before the end of the semester, but don’t get left out this holiday season! Here’s a list of must-have resources for your enrollment marketing gift list.
3 Key Strategies I’ve Used to Boost My Productivity During the Holidays
The holidays are notoriously unproductive times, but it doesn’t have to be that way! Follow these productivity hacks I’ve used to stay in the game this holiday season.
Printed Instagram: The Olivet Viewbook
Colleges, universities and private K12 schools typically use a viewbook as the main printed marketing piece. In this video, I highlight a viewbook I received from Olivet Nazarene University – it’s the perfect example of what should be done to attract Generation Z.
Looking Ahead: Your Education Marketing Plan for 2019
Failing to plan is planning to fail. But where do you even begin with your education marketing plan? Tackle the blank sheet in front of you with this quick guide.
4 Ways to Break Through the Competition Using Appreciation Campaigns
Thanksgiving isn’t just turkey and cranberry sauce. It’s about gratitude! Here are four exciting ways to stand out by showing gratitude to prospective students any time of the year.
The Best Way to Start Your 2019 Marketing Plan
With the new year around the corner, many are starting to craft their 2019 marketing plan. Wondering where to begin? Start by looking back.
Top Marketing Trends to Help Your School in 2019
Augmented reality. Voice-assisted technology. Blockchain. And even showing your prospective student a piece of your campus via a button you wear on your lapel at a college fair. In today’s video blog, we discuss a few of the new and important marketing trends to consider in 2019.
Should Higher Ed Marketers Use QR Codes?
QR codes are growing in popularity. But should higher ed marketers use QR codes in their marketing strategies? I definitely think so. Here’s why.
Unlock the Power of Google Ads for Education Marketing
What if you could make your Google AdWords campaigns as powerful as in-person recruitment meetings? Google’s responsive search ads can help you boost the results of your Google AdWords for education marketing.
Download Your Copy Today!
Fill out the following form to get instant access to our ebook, Guide to Planning an Education Website Redesign
Download Your Copy Today!
Fill out the following form to get instant access to our ebook, #HASHTAGS: YOUR SOCIAL MEDIA SECRET WEAPON
Download Your Copy Today!
Fill out the following form to get instant access to our ebook, WRITING FOR THE WEB: 7 SECRETS TO CONTENT MARKETING SUCCESS FOR EDUCATION MARKETERS
Download Your Copy Today!
Fill out the following form to get instant access to our ebook, MARKETING ON A SHOESTRING BUDGET.
Recognized as a Top 30 Higher Education Marketing Blog
