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Featured Story

AI-Driven Student Journeys: Personalized Experiences are Reshaping Enrollment Marketing

AI-driven student journeys personalize engagement and improve yield. Here’s how to apply this game-changer in higher ed marketing.

Mission-First Leadership: How Dr. Dondi Costin Anchors Liberty University in Faith

July 3, 2025 | Featured, Strategies, Podcast, Teams

Discover how mission-first leadership helps institutions stay faithful to their calling, inspire teams, and avoid drifting from their core mission.

Authentic Engagement: AI-Driven Chatbots for Higher Education

Featured, Future of Higher Ed, Strategies, Tools

AI-driven chatbots are transforming how colleges and universities connect with prospective students, current students, and alumni—but can they do it authentically? If you’re working at a small, private institution, you already know the challenge. Your team is doing...

How Your Institution Can Attract Prospective Students With Non-Traditional Approaches

Enrollment, Featured, Higher Ed Marketing, Strategies

Higher education is no longer about lecture halls and textbooks. Today, students want a more dynamic and applicable educational experience. Take gap year programs for example, these are programs that many high school graduates seek. In fact, rising interest in these...

5 Ways AI in Higher Ed Marketing Teams Can Reduce Burnout

Featured, Tools, Teams

Higher ed marketers are feeling the heat—and nowhere is that pressure more intense than in conversations about AI in higher ed marketing. Tight budgets. Constant content demands. Rising expectations for enrollment and advancement results. Amid the chaos, artificial...

Mission-Fit Messaging: Doubling Down on Mission Is Growing Enrollment

Branding, Marketing Campaigns, Featured, Future of Higher Ed, Strategies, Podcast

I’ll be honest—mission-fit messaging can feel risky, especially for marketers trying to grow brand awareness. Faith-based institutions across the country are facing significant headwinds—from shifting demographics to tightening budgets to cultural pressures that push...