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Chapter 1 of Bart’s new book:
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Featured Story
Case Study: How Universities Use Generative AI
Explore how universities use generative AI to boost creativity, streamline workflows, and scale their marketing efforts with Dave Gladson of Point Loma Nazarene University.
Mission, Rest, and Renewal: A Christmas Message for Higher Ed Marketers
As we approach the end of a long, often frantic semester, this Christmas message for higher ed marketers is one of gratitude and necessary reflection. If you are like the teams I talk to every day, you are tired. You have navigated the enrollment cliff. You have...
Decoding GEO: What It Is and Why It Should Be In Your Marketing Strategy
Have you heard of Generative Engine Optimization (GEO)? It’s an evolution of SEO that simply can’t be ignored as you prepare your higher ed websites for generation Alpha. The key to SEO–or Search Engine Optimization–is understanding the mechanics of search engines...
Private College Branding Strategy: Standing Out in a Crowded Market
One of the most effective skills for enrollment marketing success is developing a robust private college branding strategy. I talk with presidents and marketing VPs at private institutions every week, and I hear the same frustration again and again: "We are the...
One Brand, Many Audiences: Higher Ed Brand Stewardship Across Diverse Divisions
Higher ed brand stewardship becomes significantly more complex when an institution must unify its mission and identity across multiple divisions, audiences, and communication channels. For example, what happens when your brand spans higher education, radio,...
More from the blog
How to Design a Mission-Fit Student Recruitment Strategy for Long-Term Success
Design a mission-fit student recruitment strategy that boosts enrollment, retention, and long-term student success.
3 Key Strategies to Finding Mission-Fit Students
The enrollment cliff is looming on the horizon. Learn how you can thrive in spite of the challenges by finding mission-fit students!
ChatGPT 5 in Higher Ed Marketing: What Small Colleges Need to Know
Discover how to use ChatGPT 5 in higher ed marketing to boost content, outreach, and enrollment with limited resources.