social media marketing Archives

How to Pull Off Awesome Instagram Takeovers for Enrollment Marketing

by Bart Caylor | Aug 31, 2020 | Blog, Featured, Ideas, social media

If you’re in enrollment marketing, chances are you’ve at least heard of Instagram takeovers by now. But what are they exactly, and how do you do them well? Let’s start with what they are. The short answer is: An Instagram takeover is when the account host recruits a...

Instagram Marketing for Education

by Bart Caylor | Jul 13, 2020 | Blog, Featured, Higher Ed Marketing, social media

Your Facebook’s humming – but are you just copying and pasting into your Instagram account? Check out how you can leverage Instagram marketing for education to expand your reach. Most schools we work with intuitively understand the need to create content and engage...

4 Creative Ways to Stand Out with Highly-Involved Parents

by Bart Caylor | Jul 15, 2019 | Blog, Branding, content marketing, Featured, Higher Ed Marketing, Marketing Strategies, social media, Strategies

Prospective students with highly-involved parents have a greater chance of enrolling – if you know how to engage them! Here are 4 marketing strategies you can use now. More and more we’re seeing how parents are getting involved in the college decision-making process....

Content Curation: 13 Valuable Facts You Need to Know

by Bart Caylor | Jul 8, 2019 | Blog, content marketing, Featured, Marketing Strategies, Strategies

How do the best education marketers out there keep pumping out quality social media posts every single day? Here are 13 valuable facts you need to know about the art of content curation. The surest way to build brand awareness and stay top of mind is to continually...

10 Useful Tips for Higher Education Social Media

by Bart Caylor | Apr 15, 2019 | Blog, Featured, social media

Social media marketing is an absolute must to establish your education brand’s authority and authenticity. Here are some helpful tips to ramp up your higher education social media strategy. Being successful at higher education social media requires more thought and...