social media marketing Archives

Small University Presidents: Build Your Social Media Presence

by Bart Caylor | Nov 4, 2021 | Featured, Podcast, social media

University executives can be powerful advocates for their schools through social media. Here’s how Walter Kimbrough built his successful social media presence and how that’s helping Dillard University. Traditionally, marketing budgets had to be larger than life...

7 Social Media Objectives for Higher Ed

by Bart Caylor | Nov 1, 2021 | Blog, Featured, Marketing Strategies, social media

Would you know if your social media marketing wasn’t working? Rediscover these 7 social media objectives and see how your social media efforts line up. In today’s digital world, I’m willing to bet you’re running three or more social media platforms. But do you know...

15 Examples of Great Instagram Marketing for Higher Education

by Bart Caylor | Sep 13, 2021 | Blog, Featured, Higher Ed Marketing

Based on the user profile of most Instagram users, Instagram marketing is simply a must for education marketers. Let’s look at 15 examples of Instagram posts and why they work. Chances are that your school already has an Instagram account. This is a great visual...

Unhappy with Google Knowledge Panel Info On Your School? Here’s What You Can Do

by Bart Caylor | Aug 16, 2021 | Blog, Featured, Marketing Strategies

Simply put, the Google knowledge panel is the average person’s first look at your school. So it’s pretty important … and very frustrating if it doesn’t represent your school as you want it to. Let’s discuss what it is, where the information comes from, and what you...

Q&A: 8 Social Media Advertising Tips for Higher Ed in 2021

by Bart Caylor | May 31, 2021 | Blog, Featured, social media

Best practices in social media advertising and marketing can change fast. These platforms are constantly evolving, as are attitudes about them. It seems like what’s “in” and what’s “out” fluctuates daily as networks rise and fall in popularity. So where are we now,...