by Bart Caylor | Jul 13, 2026 | social media, Marketing Strategies, Marketing Trends, Enrollment, Higher Ed Marketing, Strategies, Generation Z, Tools
Higher ed YouTube marketing can help colleges build trust with prospective students long before they ever step on campus. For many enrollment and marketing teams, YouTube has become a storage closet. It holds old livestreams, a few polished brand videos, maybe a...
by Bart Caylor | Jun 8, 2026 | Marketing Strategies, social media, Featured, Strategies, Tools
Higher ed LinkedIn marketing is becoming one of the most important tools colleges and universities can use to support graduate enrollment, adult learner recruitment, and institutional reputation. That may sound surprising in a world where so much attention is focused...
by Bart Caylor | Apr 20, 2026 | social media, Featured
Instagram for higher education marketing is much more than posting cool content. It’s about proving to the right student that they belong on your campus. Many colleges feel pressure to post more, chase trends, or keep up with competitors who seem more visible online,...
by Bart Caylor | Mar 9, 2026 | social media, Featured, Strategies, Tools
Social Media Search Optimization is quickly becoming one of the most important strategies in higher education marketing. And yet, most colleges are still using social media like it’s 2015. Posting consistently. Tracking likes. Celebrating follower growth. All while...
by Bart Caylor | Feb 13, 2025 | social media, Featured, Strategies, Podcast, Branding
Higher education marketing is both an art and a science, and organic social media plays a crucial role in helping institutions connect with their audiences. Unlike paid advertising, organic strategies rely on authenticity, engagement, and strategic planning to build a...
