by Bart Caylor | Jan 18, 2021 | Blog, Enrollment, Featured, Higher Ed Marketing, Marketing Strategies, social media
What social media networks do you focus on for enrollment marketing? Instagram, Facebook, Twitter, maybe Snapchat and TikTok, all seem like obvious choices. But what about LinkedIn Marketing Solutions? If you haven’t already, there are some pretty compelling reasons...
by Bart Caylor | Dec 14, 2020 | Blog, Featured, social media, Strategies
Recently, I wrote “This moment belongs to TikTok.” Now there’s another social media service that wants to cut in on their moment. In 2021, expect to see Instagram push their new TikTok-like feature called Instagram Reels. Time in digital marketing is like dog years....
by Bart Caylor | Dec 7, 2020 | Blog, Featured, Higher Ed Marketing, Marketing Strategies
Is your private college or university seeking to reach first generation Hispanic students? WhatsApp marketing could help you do just that. Today, there are all kinds of social media and communication apps you can use to reach your education marketing personas. For...
by Bart Caylor | Aug 31, 2020 | Blog, Featured, Ideas, social media
If you’re in enrollment marketing, chances are you’ve at least heard of Instagram takeovers by now. But what are they exactly, and how do you do them well? Let’s start with what they are. The short answer is: An Instagram takeover is when the account host recruits a...
by Bart Caylor | Jul 13, 2020 | Blog, Featured, Higher Ed Marketing, social media
Your Facebook’s humming – but are you just copying and pasting into your Instagram account? Check out how you can leverage Instagram marketing for education to expand your reach. Most schools we work with intuitively understand the need to create content and engage...