Unhappy with Google Knowledge Panel Info On Your School? Here’s What You Can Do

by Bart Caylor | Aug 16, 2021 | Marketing Strategies, Blog, Featured

Simply put, the Google knowledge panel is the average person’s first look at your school.  So it’s pretty important … and very frustrating if it doesn’t represent your school as you want it to. Let’s discuss what it is, where the information comes from, and what you...

Q&A: 8 Social Media Advertising Tips for Higher Ed in 2021

by Bart Caylor | May 31, 2021 | social media, Blog, Featured

Best practices in social media advertising and marketing can change fast.  These platforms are constantly evolving, as are attitudes about them. It seems like what’s “in” and what’s “out” fluctuates daily as networks rise and fall in popularity. So where are we now,...

Instagram Reels

by Bart Caylor | Dec 14, 2020 | Strategies, social media, Blog, Featured

Recently, I wrote “This moment belongs to TikTok.” Now there’s another social media service that wants to cut in on their moment.  In 2021, expect to see Instagram push their new TikTok-like feature called Instagram Reels. Time in digital marketing is like dog years....

Using WhatsApp to Reach Hispanic Prospective Students

by Bart Caylor | Dec 7, 2020 | Blog, Marketing Strategies, Featured, Higher Ed Marketing

Is your private college or university seeking to reach first generation Hispanic students? WhatsApp marketing could help you do just that. Today, there are all kinds of social media and communication apps you can use to reach your education marketing personas.  For...

How to Pull Off Awesome Instagram Takeovers for Enrollment Marketing

by Bart Caylor | Aug 31, 2020 | Blog, Featured, Ideas, social media

If you’re in enrollment marketing, chances are you’ve at least heard of Instagram takeovers by now. But what are they exactly, and how do you do them well? Let’s start with what they are. The short answer is: An Instagram takeover is when the account host recruits a...