social media marketing Archives | Page 2 of 3

Where Your Audience Is Hanging Out on Social Media

by Bart Caylor | Sep 24, 2018 | Blog, Featured, social media

If your marketing messages aren’t reaching people, they aren’t working. Here’s how to ensure your messages on social media are getting where the people are. In vast areas with little rainfall, like much of Africa, it’s amazing what happens when you put a little water...

The No. 1 Killer of Social Media Success

by Bart Caylor | Aug 7, 2017 | Blog, Featured, social media

There’s something seductive about the immediacy of social media that can cause intelligent people to publish the strangest things to their social media profiles. But of all the social media blunders a college or university can commit, the most common killer of social...

10 Infuriatingly Common Social Media Marketing Blunders

by Bart Caylor | Jul 31, 2017 | Blog, Featured, social media

These online marketing blunders are easy to spot… when you’re not the one committing them. Today, we list 10 of the most common – and most egregious – social media marketing sins that higher education marketers make, and how you can avoid these costly errors. Blunder...

10 Social Media Marketing Best Practices for Colleges and Universities

by Bart Caylor | Jul 24, 2017 | Blog, Featured, social media

In today’s marketing world, it’s unlikely you’re just putting your toes into the water when it comes to social media. Chances are, your college or university has been using social media for a while. Question is: Are you using social media effectively? Here are 10 best...

Marketing Through Your Admissions Communications Flow: Part 2

by Bart Caylor | Feb 27, 2017 | Blog, Featured, Higher Ed Marketing

You could see your admissions communications flow as just a necessary cog in the wheel of college or university administrative life. But let me show you how it’s really a cleverly disguised opportunity to make lifelong friends, and supporters out of alumni and...