Simply put, the Google knowledge panel is the average person’s first look at your school. So it’s pretty important … and very frustrating if it doesn’t represent your school as you want it to. Let’s discuss what it is, where the information comes from, and what you...
Best practices in social media advertising and marketing can change fast. These platforms are constantly evolving, as are attitudes about them. It seems like what’s “in” and what’s “out” fluctuates daily as networks rise and fall in popularity. So where are we now,...
Recently, I wrote “This moment belongs to TikTok.” Now there’s another social media service that wants to cut in on their moment. In 2021, expect to see Instagram push their new TikTok-like feature called Instagram Reels. Time in digital marketing is like dog years....
Is your private college or university seeking to reach first generation Hispanic students? WhatsApp marketing could help you do just that. Today, there are all kinds of social media and communication apps you can use to reach your education marketing personas. For...
If you’re in enrollment marketing, chances are you’ve at least heard of Instagram takeovers by now. But what are they exactly, and how do you do them well? Let’s start with what they are. The short answer is: An Instagram takeover is when the account host recruits a...