2021 Digital Marketing Plan: 10 New Year’s Resolutions for Enrollment Marketers

2021 Digital Marketing Plan: 10 New Year’s Resolutions for Enrollment Marketers

The turn of a new year is always an exciting time. It’s a fresh start, a chance to try new things and improve. And for enrollment marketers, it’s a chance to create an exciting digital marketing plan for 2021 that will take your admissions to the next level. I’ve...
Should Higher Ed Marketers use Search Engine Marketing in their Digital Marketing Strategy?

Should Higher Ed Marketers use Search Engine Marketing in their Digital Marketing Strategy?

It’s easy to see why for-profit companies would want to invest in search engine marketing. But what is it, and should higher education marketers invest institutional time and resources into it? In my last post, we covered the subject of search engine...
Marketing Personalization: #4 in the Our Series of 2016 Education Marketing Trends

Marketing Personalization: #4 in the Our Series of 2016 Education Marketing Trends

Marketing Personalization. Welcome to the Future. I finally got around to watching Minority Report this weekend. I don’t know how I missed it in 2002. I enjoyed the screen adaptation of Phillip Dick’s rendition of the future in the sci-fi movies starring...
Inbound Marketing for Schools – EDU Trends Part 3

Inbound Marketing for Schools – EDU Trends Part 3

2016 Will be the Year Inbound Marketing for Schools Gains Traction. Many are confused with what inbound marketing for schools is all about. Here is a simple definition: Outbound Marketing If you project anything to the masses (billboards, advertisements, direct mail,...
Video Content Marketing: Part 2 in Our Series

Video Content Marketing: Part 2 in Our Series

Education Marketing Trends to Watch in 2016. Part 2: Video Content Marketing Trends In last week’s post, I started the series “Education Marketing Trends to Watch in 2016” by establishing my history as predictor and providing an outline of how...