Colleges, universities and private K12 schools typically use a viewbook as the main printed marketing piece. In this video, I highlight a viewbook I received from Olivet Nazarene University – it’s the perfect example of what should be done to attract...
Powering your Inbound Marketing for Education with the Flux Capacitor Tonight our family invested in another viewing of Back to the Future, the classic 80’s tale of the Delorean time machine and our hero, Marty McFly. Marty is transported to 1955 and has to see...
Keeping your college or university website content dynamic and fresh is a big part of maintaining incoming traffic looking for answers concerning their higher education needs. But every now and then, you’ve got to consider the overall condition of your website...
The fourth marketing condition in our series to grow your education brand is brand awareness. The more people who know about you, the more prospective students you’ll attract to your enrollment cycle. Let’s talk about ways to amplify your education brand awareness....
The third marketing condition you need for your school to grow is a solid education brand promise. Are you making and keeping yours? Education marketing is built on promises. What does your college, university, or school promise to give your prospective student in...
