by Bart Caylor | Jan 23, 2023 | Marketing Budgets, Blog, Featured, Print Media, Advancement, Email Marketing
Alumni newsletters can be one of your school’s most effective marketing resources. A well-crafted, consistent newsletter helps you maintain an open line of communication with your former students long after they’ve graduated. Through compelling storytelling, you can...
by Bart Caylor | Jan 19, 2023 | Branding, Featured, Podcast
A while back, we spoke with Shauna Davis and Mary Laphen Pope from the Lumina Foundation about their aspirational branding Million Dollar Community College Challenge. The purpose of the challenge was to raise awareness of the idea that education marketing can be both...
by Bart Caylor | Jan 16, 2023 | Enrollment, Blog, Featured, Higher Ed Marketing, Generation Z
Knowing your audience is the key to crafting messaging that connects. Here are some characteristics of Gen Z along with some implications for your marketing strategy. When you work in admissions, you face many pressures. You likely have a full list of urgent tasks...
by Bart Caylor | Jan 9, 2023 | Branding, Blog, Featured, Higher Ed Marketing, Ideas, Advancement
Homecoming is one of the greatest times for your students and alumni to flex their school spirit. Of course, these memorable events don’t just pop out of thin air. You’ll need a dedicated homecoming marketing team to set the table. From the event planner to the...
by Bart Caylor | Dec 26, 2022 | content marketing, Marketing Budgets, Blog, Featured, Tools
With 2023 right around the corner, humanity cautiously surges forward in a post-pandemic world. COVID-19 forced a higher ed industry that is notoriously slow to adapt to evolving technology to try to catch up to the rest of the world on a moment’s notice. Higher ed...
