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Marketing Personas for Higher Education

Marketing Personas for Higher Education

by Bart Caylor | Feb 3, 2020 | Blog, content marketing, Featured, Higher Ed Marketing

There’s a lot of hype out there around big data—but without strong marketing personas, most big data solutions will become a big waste of time and money for higher education marketing teams. Don’t get me wrong. Knowledge is power—you need good data sets to...

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Bart Caylor

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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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Metaphor between ‘Long Way Up’ on #AppleTV and higher education during the pandemic. #highered https://t.co/pBbghTZP9U https://t.co/WrsRElQi40


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Worried you’re not focusing enough on video content production in your college marketing? Don’t panic! It’s simpler than you think. https://t.co/F6YrPLLSO0 #casesmc #HEmkting #emchat #hesm https://t.co/Vs3skOfiKP


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@RuffaloNL says nearly half of graduate enrollment leads come from digital sources. How do you best allocate your marketing dollars to continue recruiting #graduate students? #highered https://t.co/KqoE7EdhQz https://t.co/XJOBKea328


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