data-driven marketing Archives

Messaging for the Individual: How Data Can Help You Create Engaging Stories

by Bart Caylor | May 27, 2021 | Featured, Future of Higher Ed, Marketing Strategies, Podcast, Strategies

As an education marketer, you’re always looking to utilize data to make messaging decisions that resonate with your target audiences. In this conversation, we learn how data segmentation helps drive engaging storytelling. How do we help uncover and explain the most...

Building Stronger Relationships with Data

by Bart Caylor | Apr 22, 2021 | Blog, Featured, Higher Ed Marketing, Marketing Strategies, Podcast

Relationships are the key to successful education marketing. No one knows this better than J.P. Spagnolo, VP of Enrollment and Marketing at Capital University. Join us in our conversation with him on using data to enhance the relationships that matter for your...

How Otterbein Transitioned to a Multi-Platform CRM to Drive Marketing Insights

by Bart Caylor | Mar 18, 2021 | Blog, Featured, Higher Ed Marketing, Marketing Strategies, Podcast

This week, my co-host Troy Singer and I got to speak to Data Analyst Jeurell Smith of Otterbein University on The Higher Ed Marketer Podcast. He shares what they learned during their recent CRM migration. It won’t shock you to know it was a massive undertaking for...

Marketing Personas for Higher Education

by Bart Caylor | Feb 3, 2020 | Blog, content marketing, Featured, Higher Ed Marketing

There’s a lot of hype out there around big data—but without strong marketing personas, most big data solutions will become a big waste of time and money for higher education marketing teams. Don’t get me wrong. Knowledge is power—you need good data sets to...