by Bart Caylor | Mar 18, 2021 | Blog, Featured, Higher Ed Marketing, Marketing Strategies, Podcast
This week, my co-host Troy Singer and I got to speak to Data Analyst Jeurell Smith of Otterbein University on The Higher Ed Marketer Podcast. He shares what they learned during their recent CRM migration. It won’t shock you to know it was a massive undertaking for...
by Bart Caylor | Feb 3, 2020 | Blog, content marketing, Featured, Higher Ed Marketing
There’s a lot of hype out there around big data—but without strong marketing personas, most big data solutions will become a big waste of time and money for higher education marketing teams. Don’t get me wrong. Knowledge is power—you need good data sets to...