by Bart Caylor | Aug 8, 2022 | Marketing Strategies, Marketing Campaigns, Blog, Featured, Higher Ed Marketing
When it comes to your next higher ed capital campaign, failure isn’t an option. Goals and timelines are set, procedures are followed. When goals aren’t met, campaigns extend. They evolve. But publicly, capital campaigns in higher ed never “fail,” because they can’t be...
by Bart Caylor | Apr 21, 2022 | Fundraising Advancement, Featured, Giving, Advancement, Podcast
Across the country, capital campaigns only seem to be getting bigger. But what if you could raise more for your school by going smaller? Capital campaigns are by nature massive projects that require huge amounts of effort, funding, and communication for what is...
by Bart Caylor | Mar 23, 2020 | Fundraising Advancement, Blog, Featured, Advancement
What do education marketers and capital campaigns have in common? Find out what education marketers should be doing during these all-important campaigns. Few efforts get as much attention and institutional resources as capital campaigns. They require massive sustained...
by Bart Caylor | Sep 3, 2018 | Featured, Advancement, Websites, Marketing Campaigns, Blog
Capital campaign microsites are critical to any well-designed capital campaign marketing strategy. Here are five pages you should consider for your microsite. Let’s start off by getting on the same page about what a microsite is exactly. A microsite is an...
by Bart Caylor | Aug 27, 2018 | Marketing Campaigns, Blog, Featured, Advancement
In last week’s post, we learned that your capital campaign has to have its own marketing plan. Here are 17 bright ideas to raise awareness to consider putting into your plan. 1. Record video interviews with board members. Interviewing board members is the first...
