17 Bright Ideas to Raise Awareness of Your Capital Campaign

17 Bright Ideas to Raise Awareness of Your Capital Campaign

In last week’s post, we learned that your capital campaign has to have its own marketing plan. Here are 17 bright ideas to raise awareness to consider putting into your plan. 1. Record video interviews with board members. Interviewing board members is the first...
7 Steps to Marketing for Capital Campaigns

7 Steps to Marketing for Capital Campaigns

There’s a lot of excitement when it comes to capital campaigns — and with it comes a ton of pressure for education marketers. Here’s a starter’s guide for anyone marketing a capital campaign for the first time. Capital campaigns are large,...
Marketing for Capital Campaigns

Marketing for Capital Campaigns

If fundraising were in the Olympics, capital campaigns would be like women’s gymnastics or men’s swimming. It’s the event everyone watches, the activity that gets all the attention. By the way, here’s one of my favorite Olympic sports that doesn’t get much attention....