by Bart Caylor | Apr 13, 2020 | Blog, Featured, Higher Ed Marketing
School might be closed, but there’s still a ton of things to do in marketing. Here are my pro tips on working from home so you can stay productive even from home. I’ve been working from home for well over ten years, and most of the team I hire to work with...
by Bart Caylor | Oct 12, 2020 | Blog, Featured, Higher Ed Marketing
In enrollment marketing, there are lots of factors that contribute to your success. Perhaps more than anything, your outside vendor relationships can mean success or failure. Here’s how to get the most out of your outside partnerships. When you think about the private...
by Bart Caylor | Oct 19, 2020 | Marketing Trends, Blog, Featured, Print Media
By now, your college or university must have some sort of digital marketing strategy. Your question isn’t whether having a digital presence is critical. It’s what to prioritize in terms of marketing and advertising spending. Should we shift more dollars toward digital...
by Bart Caylor | Jul 1, 2021 | Marketing Strategies, Marketing Trends, Featured, Podcast
Trying to keep up with creating more content with a small marketing team? See how Northern Michigan University does content creation with a small team and a limited budget. It’s undisputed. Content marketing is education marketing in today’s world. Every prospective...
by Bart Caylor | Oct 14, 2021 | Marketing Strategies, Featured, Ideas, Podcast
The secret to successful marketing often comes down to how personalized you can make each marketing message to your audience. Video messaging can make that possible at an extremely individual level. I have been a customer of BombBomb for several years. It all started...
