by Bart Caylor | Feb 15, 2024 | Marketing Strategies, Marketing Trends, Marketing Campaigns, Blog, Featured, Higher Ed Marketing, Podcast, Tools, Recruiting
“The only thing that is constant in this world is change.” That old saying has always been true, but the rate of change that we are experiencing today is truly unprecedented. In the digital world, the tools that are available to reach our audiences seem...
by Bart Caylor | Jun 24, 2024 | Marketing Strategies, Marketing Trends, Featured, Tools, Leveraging AI
Because the stakes have never been higher, AI-enhanced CRMs are going to be an essential tool to survive the enrollment cliff. The dreaded “enrollment cliff” is here, and it’s not just a buzzword. The reality is sobering: demographic shifts, the exponential...
by Bart Caylor | Jan 27, 2025 | Featured, Ideas, Teams
After more than 30 years working in the higher education space, I believe that most of the problems facing enrollment could be fixed by adopting a growth mindset in higher ed marketing teams. That may sound a little abstract, but hear me out on this one. I think it...
by Bart Caylor | Mar 13, 2025 | Fundraising Advancement, Featured, Giving, Podcast, Leveraging AI
A strong university revenue strategy is essential for institutions navigating shifting enrollment trends, financial pressures, and increased competition. Universities must find ways to grow while maintaining financial health, ensuring that their investments in...
by Bart Caylor | Sep 7, 2016 | Featured, Higher Ed Marketing
Of all the audiences you communicate to as a higher education marketer, alumni are among the most rewarding and satisfying segment. If you market well to your alumni, they’ll return the favor and take care of the alma mater. The reasons you should market specifically...
