by Bart Caylor | Sep 21, 2020 | social media, Blog, Featured, Higher Ed Marketing
When I say, “You should create more video content,” does a groan escape your lips? Or, if you know it’s true, do you start to sweat a little? I get it. College marketing is a tough job. You’ve got all the responsibilities of maintaining a brand, proving...
by Bart Caylor | Jan 23, 2023 | Marketing Budgets, Blog, Featured, Print Media, Advancement, Email Marketing
Alumni newsletters can be one of your school’s most effective marketing resources. A well-crafted, consistent newsletter helps you maintain an open line of communication with your former students long after they’ve graduated. Through compelling storytelling, you can...
by Bart Caylor | Oct 7, 2019 | content marketing, Inbound Marketing, Blog, Featured, Higher Ed Marketing
Are you in a rut with your video marketing? Looking for some new ideas on what you can do to stand out visually? Check out these education marketing videos for the inspiration you need. Video marketing is a powerful tool to attract new prospective students into your...
by Bart Caylor | May 17, 2021 | Marketing Strategies, Blog, Featured, Higher Ed Marketing
Working on your annual education marketing budget? Here are some of my top recommendations that every marketer should have in their budget! Budget time might not be the most fun part of education marketing. It is a lot of work making sure you’re accounting for...
by Bart Caylor | Jan 23, 2025 | Branding, Featured, Strategies, Podcast
Community college marketing strategies require creativity, empathy, and a focus on building authentic connections. Unlike their four-year counterparts, community colleges often face deeply ingrained misconceptions about their value and purpose. Some perceive these...
