by Bart Caylor | Jul 22, 2019 | Websites, Blog, Featured, School Websites, Websites
Higher education websites are notorious for overwhelming users with way too much information. Horizontal scrolling is a promising solution to this common problem. Each higher education website is as distinct as the college or university it represents. Yet if there...
by Bart Caylor | Nov 28, 2024 | Featured, Future of Higher Ed, Podcast, Tools, Leveraging AI
The era of artificial intelligence is here, and the need for generative AI training has never been greater for higher ed marketing teams. Attracting and recruiting prospective students in today’s higher education landscape is no small feat. With declining enrollment...
by Bart Caylor | Apr 30, 2018 | Uncategorized, Marketing Strategies, Websites, Enrollment, School Websites
Today’s post is guest written by Angelo Otterbein, Chief Innovation Officer at Finalsite. Angelo graduated valedictorian from St. Paul’s School in Baltimore, MD and from Princeton University. Despite getting his degree in creative writing and English Literature,...
by Bart Caylor | Mar 4, 2014 | Blog, Featured, Higher Ed Marketing, Ideas
Event Marketing Ideas for Colleges: Whether your next event is going to be an open house, campus visit, alumni reception or bestowing an honorary doctorate on academy-award winner Meryl Streep, the 86th annual Academy Awards provided some event marketing ideas for...
by Bart Caylor | Aug 7, 2023 | Featured, Tools
In today’s marketing environment, chances are your budget is already stretched thin. To help out, here are some powerful yet budget friendly productivity tools that won’t break the bank. In today’s increasingly connected and competitive landscape, keeping...
