by Bart Caylor | Nov 7, 2022 | content marketing, Enrollment, Blog, Featured, School Websites, Strategies
With the end of the Fall 2022 semester nearly upon us, this is a critical time to brush up on the pillars of a solid enrollment marketing strategy. Enrollment is the bread and butter of your school’s revenue. So, your school’s content marketing strategy must put...
by Bart Caylor | Oct 31, 2022 | School Websites, content marketing, Marketing Budgets, Enrollment, Blog, Featured
With the new year approaching, inflation and rising interest rates probably have many small school marketing teams reeling from sticker shock. And as our global economy continues to teeter on the brink of recession, consumers and academic institutions alike are...
by Bart Caylor | Oct 13, 2022 | Featured, School Websites, Podcast, Websites
People often look at their college website from just a technical point of view and overlook how it can be an excellent enrollment marketing tool. This is unfortunate because your college website can be a truly powerful asset in your content marketing strategy. For...
by Bart Caylor | Aug 15, 2022 | Inbound Marketing, Enrollment, Blog, Featured, School Websites, Strategies
Search engine optimization (SEO) has had a few shake-ups since I blogged about seven SEO basics for enrollment marketing in 2015. I addressed significant SEO changes in 2020, citing trends in Google’s mysterious algorithm that rewarded or penalized specific...
by Bart Caylor | Mar 3, 2022 | Websites, Featured, School Websites, Podcast
In the 90’s, some schools needed convincing before launching their university websites. Fast forward to today, not only is it essential, it requires a superior level of content, keywords, and updates if you hope to differentiate yourself. I’ve been involved with my...
by Bart Caylor | Oct 28, 2021 | Marketing Strategies, Featured, School Websites, Websites, Podcast, Branding
Is your higher ed website up-to-date and authentic to who you are? Learn how to strengthen your admissions funnel through authenticity in marketing. A higher ed website is often a family’s first look into your college or university. If you haven’t updated your website...
